Bonluck Bus Sparking in H1 2009
2009-08-25 Source：english.chinabuses.com
Summarize：English.chinabuses.com: The whole economic environment around the world is still in downward, so how to catch up the orders becomes the most important thing for the manufacturers. Since the financial crisis, Jiangxi Kama Business Bus Co., Ltd. (hereinafter referred to as Bonluck) has adjusted its product structure, exploited the new overseas markets, such as East Europe, South America, etc. The sales volume of 2009 will expected to reach 800 units, realize sales revenue to RMB 500 million (about USD 73 million).
English.chinabuses.com: The whole economic environment around the world is still in downward, so how to catch up the orders becomes the most important thing for the manufacturers. Since the financial crisis, Jiangxi Kama Business Bus Co., Ltd. (hereinafter referred to as Bonluck) has adjusted its product structure, exploited the new overseas markets, such as East Europe, South America, etc. The sales volume of 2009 will expected to reach 800 units, realize sales revenue to RMB 500 million (about USD 73 million).
Affected by the financial crisis, Bonluck, the export-oriented Chinese bus company facing high pressure, especially from the fourth quarter of 2008, Bonluck has seen its sales volume on a continued decline. At the beginning of 2009, Bonluch Company made the decision to adjust its market and product structure, expanding its products from luxury buses and coaches to economy, energy-saving products.
Li Han, its export manager introduced that under the ongoing economic, the company is always looking for the new opportunities. Excepting the company’s traditional Australia market, Bonluck has been successfully exploited five other foreigner countries, the overseas orders have already scheduled to October of 2009.
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Bonluck is still a newcomer in the domestic bus & coach market. For this reason, it is not easy to compete with those well established bus builders in China. Given this, the company has been focusing on exploring the international market since the very beginning. According to Li Han, the excellent performance of Bonluck let more and more Australia bus and coach operators transfered their orders to this not very big and powerful bus builder.
Australia is the main market for Bonluck, also the most mature one. Thanks to the company's hard efforts, Bonluck’s sales volume has entered the firs three in the local market, and the market penetration in Australia has reached 20%. Amid the global financial crisis, the company’s turnover still posted an annual increase of 15% in the first half year of 2009.
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