The Analysis of Sales Data of Higer in 2009

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 The Analysis of Sales Growth of Bus Industry in 2009 and 2008

1.The overall sales growth of various lengths of buses

Table one: the statistic table of sales growth in each length 2009

Chart one: the statistic chart of sales growth in each length 2009

Shown above:

It increases 0.81% in sales in 2009, compared with the same period of last year. And it is the first month with sales growth after 45.9% down in Jan.,41.5% down in Feb.,34.2% down in Mar.,32.7% down in April, 32.2% down in May,33.65% down in June, 28.03% down in July, 21.3% down in Aug., 13.54% down in Sep., 10.66% down in Oct. and 4.04% down in Nov. in 2009. It indicates the decreasing of the depression of the financial crisis on bus market. The biggest decline shows in the extra large buses over 12 meters with 24.5% down, 10～11-meter buses with 8.7% down; the smallest decline shows in 6～7-meter buses with 27.7% up, 5～6-meter buses with 16.6% up and 9～10-meter buses with 1.07% down.

2. The analysis of sales growth of Higer buses in various lengths

Table two: the statistic table of sales growth of Higer buses in each length 2009

Chart two: the statistic chart of sales growth of Higer buses in each length 2009

Shown above:

① It decreases 7.9% in sales of Higer Bus, less almost 8.7 percent than the industrial decline in 2009. The sales of the extra large buses increase almost 21 times, 11～12-meter buses have 42.9% up, more 50 percentage than the industrial decline of -8.8% and 9～10-meter buses grow. It indicates that the product construction is comparatively reasonable and precious in the background of overall decline in large buses. And Higer Bus is stepping towards large buses with good operation quality.

② It sells 90 units in extra large buses, more 86 buses and 21.5 times over the same period of the last year, which is a breakthrough of Higer Bus in extra large bus industry. It reduces 21.8% in 10～11-meter buses, more almost 13 percent than the industrial decline but less almost 10 percent than the decline in previous 11 months.

The Analysis of Sales Growth of Seat Buses in various lengths in 2009 and 2008

1. The sales growth of seat buses in each length

Table Three: the statistic table of seat buses in each length in 2009

Shown in table above:

Generally, it increases 3.02% in seat buses with more growth than the bus market. In length, the sales of extra large buses, 5～6-meter buses, 6～7-meter buses and 7～8-meter buses increase. The extra large buses own the biggest growth but the cardinal is not big, then 5～6-meter buses 25.2% up, 6～7-meter 17.9% up, 7～8-meter 2.90% up.  And it declines in rest lengths: 10～11-meter buses ( biggest decline), 9～10-meter buses, and 11～12-meter buses. It indicates that the decreasing of the seats buses is the main body of the decline of bus market in 2009. The impact of the financial crisis on seat buses market is comparatively small in 2009 and is turning positive.

2. Higer Seats buses

Table Four: the statistic table of sales growth of Higer seat buses in each length in 2009

Chart Three: the statistic chart of sales growth of Higer seat buses in each length in 2009

Shown above:

① It generally reduces 11.9% in Higer seat buses in various lengths, less almost 3 percent than the decline of previous 11 months ( 14.9%) and more almost 15 percent than the industrial decline. It indicates that the decline of the Higer seat buses is decreasing and the descending of the seat buses promote the overall decline of Higer buses.

② It grows 60.26% of Higer buses in 11～12-meter seat buses, far more than the industrial decline (2.9%) and 23.98% in 10～11-meter seat buses, more almost 45 percent than the industry. It indicates that Higer is making effort to launch the large seat buses area and has made obvious achievements. It increases -0.32% in 9～10-meter bus and less almost 12 percent than the industrial decline, which indicates that the strong position of Higer Bus in 9～10-meter bus is increasing.

③ The growth speed of extra large, 11～12-meter,10～11-meter and 9～10-meter buses is higher than that of the industry. The decline of 7～8-meter seat buses and 6～7-meter buses is obvious, namely, 23.71%(996 units) and 30.6%(957 units) respectively, which is one of the major reasons of the decreasing of the Higer seat buses in 2009. However, the extra large buses increase over 16 times and it is one of the major factors of the profits of Higer Bus. It indicates that Higer Bus is obviously stepping towards the large-scale buses.

The Analysis of Sales Growth of Buses in various lengths in 2009 and 2008

1. The sales growth of buses in each length

Table Five: the statistic table of buses in each length in 2009

It reduces 3.20% in buses in 2009, less almost 5 percent than the decline of the previous 11 months (8.13%) and this is the 11th month with drop since last year. It indicates that bus market is still affected by the financial crisis and it is one of the major reasons for the general decline of bus market in 2009. In length, it shows positive growth in 6～7-meter,9～10-meter,8～9-meter and 10～11-meter buses, in particular, the growth speed of 6～7-meter buses reaches 196.3%, which displays the gradual increasing of the rural passenger public transport market. It descends in 5～6-meter buses(62.0%),extra large buses(51.6%) and then 11～12-meter buses(14.9%).

2. Higer Buses

Table Six: the statistic table of Higer buses in each length in 2009

Chart Four: the statistic chart of Higer buses in each length in 2009

Shown in table above

① Higer Bus sold 3868 units, more 276 units compared with that over the same period in 2008, 7.68% up, which is more almost 11 percent than the industrial level.

②It increases in 7～8-meter(333 units), 9～10-meter(458 units),11～12-meter(85 units) and extra large buses(16 units) of Higer Bus. And it declines in the rest lengths, 8～9-meter buses reducing 211 units and 10～11-meter buses 405 units down.

③ The growth amplitude of Higer Bus in higher than the industry and the good positive growth of buses is one of the major factors to prevent the decline of Higer Bus.