Analysis of China Tourist Bus Market in the First Three Quarters Ⅱ

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Sales Analysis of the Tourist Buses in Main Regions in first three Quarters 2010

Table: Sales Statistics of Tourist Buses in the first three Quarters 2010

Chart: Sales Statistics of Tourist Buses in the first three Quarters 2010

Shown above,

1.Ten cities are main regions for tourist buses in the first three quarters 2010 are Sichuan, Jiangsu, Yunnan, Beijing, Guangdong, Guangxi, Guizhou, Liaoning, Anhui and Shannxi where there are 8998 tourist buses are sold, accounting for about 30.1% in the market. It indicates that the market concentration of the tourist buses is not as high as that of the high-class buses. 

2.Sichuan is the biggest tourist bus market for famous tourist attractions, year-on-year growth of 24.1% for market shares. In the first half of 2008, big change occurs on road and economic conditions there due to earthquake and the tourist attractions almost all recover in the first three quarters in 2010.

3.The market shares of tourist buses grow 23.4% in Jiangsu province, in particular, in Nanjing, Wuxi and Suzhou.

4.The sales growth of tourist buses is 21.2% in Yunnan province for Kunming and Sipsongpanna. 

5.The strong economic development in 2010 leads to the tourism economy. The market shares of tourist buses increase 22.2% in Beijing in the first three quarters in 2010.

6.The market shares growth of tourist buses in other cities are as followed: Shannxi (14.3%), Guizhou (15.3%) and Liaoning (18.3%).

Analysis of Growth of the Tourist Buses in the first Quarters in 2010

1.The year-on-year growth of our GDP (Gross Domestic Product) exceeds 10% in the first three quarters in 2010, according to related data: basically steady development of agricultural production; fast picking-up of industrial production; fast investment on traffic facilities; hot spots of consumption growth; consumer price increasing; quick recovery of foreign trade; continuously growing income of urban and rural residents and credit expansion decreasing on year-on-year growth.

2.The purchasers'risk resistance capacity enhances with gradual forming of uniform management mode. Since this year, the trend is the uniform dispatching system, company operation and management. Also, uniform purchasing is carried on: brand and route image.   

3.The profitability of tourist buses is better than the passenger transport market. Due to big impact of electricity multiple unit, many principals of transport companies turn to the tourist industry in the first three quarters in 2010.

4.The policy transformation from National Ⅱ to Ⅲ since July 1, 2008 promotes the concentrated purchasing of tourist buses in May and June in 2008 to prevent possibly loss. Meanwhile, the financial crisis attacks tourist bus market in 2009, therefore, many customers delay the purchasing plan and buy tourist buses in 2010 for good economic trend in this year.

5.The introduction and application of the new material and technology make tourist buses more exquisite, which attracts many operators. The bus builders made great investments on tourist buses and cooperated with science research institutes and colleges, cultivating professional technicians and art designers.

6.More market opportunity is shown for tourist buses due to the disadvantages of plane and train. It is believed by many visitors that it is more safe and convenient by tourist coach.

7. The golden week (National Day holiday in 2010) is the hottest tourist season over the years. It is also one of important reasons for bloomy tourist bus market in the first three quarters in 2010. Moreover, the income of the highway passenger transport is the biggest during the means of transportation for large passenger flowing.