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Position:analyst > analysis > Analysis of Sales Data of King Long Bus in 2010 Ⅰ

Analysis of Sales Data of King Long Bus in 2010 Ⅰ

2011-03-01    Source:www.chinabuses.org
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Analysis of Sales Growth of Bus Industry in 2010 and 2009

 

1. Sales Growth in Various Lengths


 
Table 1: Sales Growth Statistics Table in various lengths for buses in  2010

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2010

211800

1626

43351

25903

12897

2009

163618

2511

28280

21419

12738

y/y growth

29.4

-35.2

53.3

20.9

1.2

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

2010

26300

33295

28804

25378

14246

2009

20807

28531

29991

11226

8115

y/y growth

26.4

16.7

-4

126.1

75.6

 

 

Chart 1: Sales Growth Statistics Table in various lengths for buses in 2010

 

Shown above,

 

The sales goes up 29.4% in 2010 than in 2009. In lengths, the sales of buses in all lengths (large bus above 6-7m excluded) increase, which is the 12th successive growth after the first eleven months in 2010. However, the growth rate slightly decreases compared with previous months. The biggest growth show at 5-6 meter,and then 3.5-5 meter,11-12 meter.It indicates the ovbious development trend of rural passenger transport market and 11-12m large buses, which leads to the growth of the bus industry in 2010. However, the decreasing tend shows at the sales of extra large and 6-7m buses.

 

2. Analysis of Sales Growth of King Long Bus in Various Lengths

 

Table 2: Sales Growth Statistics Table of King Long Bus in various lengths for buses in  2010

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2010

23608

61

4723

3184

748

2009

15344

164

4253

1710

635

y/y growth

53.9

-62.8

11.1

86.2

17.8

industry growth

29.4

-35.2

53.3

20.9

1.2

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

 

2010

2902

1541

641

9808

 

2009

2111

1873

0

4598

 

y/y growth

37.5

-17.7

100

113.3

 

industry growth

26.4

16.7

-4

126.1

 

 

 

Chart 2: Sales Growth Statistics Table of King Long Bus in various lengths for buses in Jan.-Nov. 2010

 

 

Shown above,

 

① The sales growth rate of King Long Bus is 53.9% (8264 units more)in Jan.-Nov.2010 than Jan.-Nov.2009, almost higher 30.5 percentage than the growth speed of the industry. The growth speed of King Long ranks top 1 among Yutong, King Long, Higer and Golden Dragon.


② King Long Bus increase at all lengths, apart from extra large buses and 7-8 meter buses. The biggest growth shows at 5-6m and then 10-11m and 8-9m.


③ It ranks No.3 in the bus industry for 11-12 meter buses, second to Yutong and Higer. It is the traditionally advantageous length for King Long.


④ It sells 61 extra large buses in 2010 while 164 units in 2009 and the decreasing rate is higher than that of the bus industry.

 

Analysis of Sales Growth of Seat Buses in 2010 and 2009


1. Sales Growth of Seat Buses in the Bus Industry


Table 3: Sales Growth Statistics Table of Seats Buses in various lengths for buses in 2010

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2010

144855

415

24657

11853

5147

2009

106275

873

14161

8425

5144

y/y growth

36.3

-52.5

74.1

40.7

0.058

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

2010

17001

23206

26018

23168

13390

2009

11929

20566

26177

10885

8115

y/y growth

42.5

12.8

-0.61

112.8

65

 

 

Chart 3: Sales Growth Statistics Table of Seats Buses in various lengths for buses in 2010

 

 

Shown above,

 

The sales goes up 36.3% for seat buses in 2010, and growth rate is 7 percentage more than that of the overall bus market. In lengths, it only reduces in extra large and 6-7m buses, while all increase in other lengths (the biggest growth showing at 5-6 meter while the smallest at 7-8 meter). It indicates that the sales increasing of seat buses is the main factor for the growth of the general bus market in 2010.

 

Editor:Andrea

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