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Position:analyst > analysis > Xiamen King Long Sales Data Analysis in the first seven months of 2011 (I)

Xiamen King Long Sales Data Analysis in the first seven months of 2011 (I)

2011-08-29    Source:www.chinabuses.org:
Summarize:

www.chinabuses.org: Bus Industry Sales Growth Analysis by Comparison of the first seven Months of 2011 and 2010


1. Overall Sales Growth Condition of Different Lengths


Table 1: Sales Growth Table of Different Lengths in the first seven Months of 2011

 

total

12<L

11<L≤12

10<L≤11

9<L≤10

the first seven months of 2011

124226

1739

24561

14236

6448

the first seven months of 2010

108939

1132

21298

13135

6409

year-on-year rise

14

53.6

15.3

8.4

0.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

the first seven months of 2011

14362

19037

15515

10038

18290

the first seven months of 2010

14153

17369

14998

13664

6781

year-on-year rise

1.5

9.6

3.4

-26.5

169.7

 

 

Chart 1: Sales Growth Chart of Different Lengths in the first seven Months of 2011
Chart 1: Sales Growth Chart of Different Lengths in the first seven Months of 2011


We can see from the above that:


Overall sales year-on-year rises of 14%. From the lengths we can see that sales of every length grow except 5-6 meters. However, the growth magnitude is different. The max growth is 3.5-5 meters bus, up to 169.7%; then super large bus, up to 53.6%; then 11-12 meters bus, up to 15.3%. The minimum growth is 9-10 meters bus, only up to 0.6%.


2. Xiamen King Long Sales Growth Analysis of Different Lengths


Table 2: Xiamen King Long Sales Growth Table of Different Lengths in the first seven Months of 2011

 

 

total

12<L

11<L≤12

10<L≤11

9<L≤10

the first seven months of 2011

13171

193

2881

1879

485

the first seven months of 2010

12720

47

2597

1584

345

year-on-year rise

3.5

310.6

10.9

18.6

40.6

industry rise

14

53.6

15.3

8.4

0.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

the first seven months of 2011

1600

562

244

410

4917

the first seven months of 2010

1618

925

429

5175

0

year-on-year rise

-1.1

-39.2

-43.1

-92

100

industry rise

1.5

9.6

3.4

-26.5

169.7

 

 

Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in the first seven Months of 2011
Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in the first seven Months of 2011


We can see from the above that:


(1) Xiamen King Long sells 451 units in the first seven months of 2011 more than that in the first seven months of 2010, rising 3.5% below industry average, which means the slowdown of growth.


(2) Sales of King Long grow in over 9-meter lengths with negative growth in below 9-meter lengths except 3.5-5 meters. Sales of 3.5-5 meters light bus grow the most with 4917 units increased, becoming the direct force of King Long’s growth.


(3) Growth rate of Xiamen King Long is the least among Yutong, Higer, Golden Dragon and Xiamen King Long in the first seven months of 2011. As one of King Long’s traditional superior products, sales of 11-12 meters bus rank No.3 in bus industry, only below Yutong and Higer.

Editor:Chao

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