Market Analysis on Luxurious Coaches in the First 10 Months of 2011Ⅱ

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Table 3 Sales statistics of luxurious coaches in the first 10 months from 2007 to 2011

 Chart 3 Sales statistics of luxurious coaches in the first 10 months from 2007 to 2011

From above data, it was seen that

1. The sales data of luxurious coaches valuing among RMB 0.9-1.5 million in the first 10 months from 2007 to 2011 were increasing except that of 2009 decreasing. Among them, the highest growth one was 2010 which was higher than any other one from 2007 to 2011.

Table 4 Sales growth and rate of luxurious coaches valuing among RMB 0.9-1.5 million in the first 10 months from 2007 to 2011

2. Among The sales data of luxurious coaches valuing among RMB 1.5-2.0 million in the first 10 months from 2007 to 2011, it is seen that from 2007 to 2008, it increased continually, but in October 2009, the sales decreased and its sales changing rate was similar to the luxurious coaches valuing among RMB 0.9-1.5 million.

Table 5 Sales growth and growth rate of luxurious coaches valuing among RMB 1.5-2.0 million in the first 10 months from 2007 to 2011

3. The sales data of luxurious coaches valuing over RMB 2.0 million in the first 10 months from 2007 to 2011 was different from the other two types of value coaches which showed that it decreased in the year of 2007 and 2009 but increased in the year of 2008, 2010 and 2011. It is seen that China's monetary deflation policy had some effect on the sales of luxurious coaches valuing over RMB 2.0 million.

Table 6 Sales growth and growth rate of luxurious coaches valuing over RMB 2.0 million in the first 10 months from 2007 to 2011

Part three: Sales analysis of main sales areas of luxurious coaches valuing over RMB 0.9 million in the first 10 months of 2011

Table 7 Sales statistics of main sales areas of luxurious coaches valuing over RMB 0.9 million in the first 10 months of 2011

Chart 4 Sales statistics of main sales areas of luxurious coaches valuing over RMB 0.9 million in the first 10 months of 2011

From above data, it was seen that

1.1 Sales markets of luxurious coaches valuing over RMB 0.9 million were mainly in Fujian Province, Zhejiang Province, Guangdong Province, Beijing Province, Jiangsu Province etc. ten developed areas which accounted for 64.8% of the whole luxurious coaches market and it was nearly 16% less than that of 2010 which was nearly 80%. In other word, it would bring 35.2% more opportunities to sell luxurious coaches in the other 23 regional markets which increased by 16% compared to that of 2010.

1.2 Sales quantity of luxurious coaches valuing among RMB 0.9-1.5 million were 624 units in the top ten areas, accounted for 57% of the whole market which was nearly 5% lower than that of 2010 which was 62.0%. And it is seen that the market share in the top ten decreased and its monopoly in the key areas markets had been significantly reduced so it would bring 43% more chances in the other 23 regional markets to sell luxurious coaches. Sales quantity of luxurious coaches valuing among RMB 1.5-2.0 million were 526 units in the top ten areas, accounted for 72.6% of the whole market which was 11.6% lower than that of 2010 which was 84.2%. It is seen that it also the market share in the top ten decreased and its monopoly in the key areas markets had been the most significantly reduced and so it would bring 30% more chances in the other 23 regional markets to sell luxurious coaches. In other words, the highest market was the luxurious coaches valuing among RMB 1.5-2.0 million and the lowest one was the luxurious coaches valuing among RMB 0.9-1.5 million.

2. In the first 10 months of 2011 of luxurious coaches valuing over RMB 0.9 million, Guangdong Province was the biggest demand market which accounted for 10.64%. And each market area was respectively 8.31% of luxurious coaches valuing among RMB 0.9-1.5 million, 12.28% of luxurious coaches valuing among RMB 1.5-2.0 million and 13.1% of luxurious coaches valuing over RMB 2.0 million. It was seen that the main market of luxurious coaches valuing RMB among 0.9-1.5 million was in Guangdong that meant the luxurious bus builders should not neglect the importance of the marketing strategy in this area that would also bring great market opportunities. Besides, the main luxurious coaches’ builders in Guangdong were the Youngman Coach Company, Anhui Ankai Automobile Limited Company, Zhengzhou Yutong Bus Co., Ltd and Guilin Daewoo Bus Co., Ltd. 

3. In the first 10 months of 2011 of luxurious coaches valuing over RMB 0.9 million, Zhejiang Province was the second biggest demand market which accounted for 10.52%. And each market area was respectively 8.04% of luxurious coaches valuing among RMB 0.9-1.5 million, 11.86% of luxurious coaches valuing among RMB 1.5-2.0 million and 13.64% of luxurious coaches valuing over RMB 2.0 million, among them the biggest one was the luxurious coaches valuing over RMB 2.0 million compared to the other luxurious coaches. It is seen that the main market of luxurious coaches valuing among RMB 0.9-1.5 million and over RMB 2.0 million was in Zhejiang Province that the luxurious bus builders should not neglect the importance of the marketing strategy in this area brought big market opportunities. From the market research, the top three luxurious coaches’ builders are Youngman Coach Company, Anhui Ankai Automobile Limited Company and Zhengzhou Yutong Bus Co., Ltd, among them, Youngman Coach accounted for nearly 65% of Zhejiang Province whole luxurious bus market which was the biggest one.

4. In the first 10 months of 2011 of luxurious coaches valuing over RMB 0.9 million, Jiangsu Province was the third biggest demand market which accounted for 9.00%. And each market area was respectively the highest one was 10.62% of luxurious coaches valuing among RMB 1.5-2.0 million, the second one was 8.44% of luxurious coaches valuing over RMB 2.0 million and the last one was 8.22% of luxurious coaches valuing among RMB 0.9-1.5 million. Therefore, the luxurious bus builders should not neglect the importance of the marketing strategy in this area as Jiangsu is the important and developed east China market and the market demand for luxurious coaches is so great that will also bring big market opportunities.

5. In the first 10 months of 2011 of luxurious coaches valuing over RMB 0.9 million, Shangdong Province was the fourth biggest demand market which accounted for 6.10%. And each market area was respectively the highest one was 6.34% of luxurious coaches valuing among RMB 1.5-2.0 million, the second one was 6.28% of luxurious coaches valuing over RMB 2.0 million and the last one was 5.84% of luxurious coaches valuing RMB among 0.9-1.5 million. Therefore, the luxurious bus builders should not neglect the importance of the marketing strategy in this area as Shangdong Province is the powerful economy province in China and its highways and tourism market are also developed that bring the luxurious bus markets demand opportunities.

6. Most of the top ten luxurious coach demand market in the first 10 months of 2011 were in the economically developed cities except for Sichuan Province and Hebei Province which were accord with the basic coach market developed laws, that is, where the stronger purchasing power is, the bigger and increasing standard market demand of the coaches. For the luxurious coach builders, it is known that in the remote and undeveloped areas, they are almost no demand for the luxurious coaches.