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Part one: Competitive Analysis of Bus Industry Sales Growth in Jan.-Oct. 2011 and Jan. - Oct. 2010
1. Overall Sales Growth of Various Length Buses
Table one: Sales growth statistics of various length buses in Jan.-Oct 2011
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Jan.-Oct. 2011
|
188314
|
2556
|
36691
|
21865
|
10302
|
|
Jan.-Oct. 2010
|
164694
|
1254
|
33108
|
19664
|
9713
|
|
Year-on-year growth
|
14.34
|
103.8
|
10.8
|
11.2
|
6.06
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Jan.-Oct. 2011
|
22485
|
28294
|
23398
|
14896
|
27827
|
|
Jan.-Oct. 2010
|
21054
|
25781
|
22583
|
20451
|
11086
|
|
|
6.8
|
9.7
|
3.6
|
-27.2
|
151
|
Chart one: Sales growth statistics of various length buses in Jan.-Oct. 2011
From above data, it is seen that
The sales of the first ten months of 2011 increased by 14.34% compared to that of 2010. It is seen from the lengths, the sales of the buses in all lengths increased except 5m-6m buses which is the tenth successive sales growth month after the first nine months in 2011 that shows the buses market is still under the influence of Chinese economic environment but the growth rate increased a littler more compared to that of the previous months. Among them, the biggest sales growth was the 3.5m-5m light buses, then the above 12m huge-type buses. But the sales of rural buses decreased which was the only one decreased.
2. Analysis of King Long Bus Sales Growth in Various Lengths
Table two: Sales growth statistics of King Long Bus in various lengths in Jan.-Oct. 2011
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Jan.-Oct. 2011
|
20632
|
327
|
4266
|
2803
|
771
|
|
Jan.-Oct. 2010
|
19066
|
48
|
3713
|
2406
|
572
|
|
Year-on-year growth
|
8.2
|
581.3
|
14.9
|
16.5
|
34.8
|
|
Industry Growth
|
14.34
|
103.8
|
10.8
|
11.2
|
6.06
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Jan.-Oct. 2011
|
2399
|
883
|
372
|
646
|
8165
|
|
Jan.-Oct. 2010
|
2368
|
1328
|
510
|
8121
|
0
|
|
|
1.3
|
-33.5
|
-27.1
|
-92
|
100
|
|
Industry Growth
|
6.8
|
9.7
|
3.6
|
-27.2
|
151
|
Chart two: Sales growth statistics of King Long Bus in various lengths in Jan.-Oct. 2011
From above data, it is seen that
①The sales growth rate of King Long Bus is 8.2% (1566 units more)in Jan.-Oct.2011 than Jan.-Oct.2010 which is almost 6% lower than the industry growth speed showing the sales speed of King Long in Jan.-Oct. 2011 decreasing which ranks top three among Yutong, King Long, Higer and Golden Dragon in the first ten months of 2011.
② It is seen from the various lengths, the sale of 5m-8m buses are all negative growth but the 3.5m-5m buses are all positive growth which is also the biggest increasing one with sales of 8165 units. The decreasing lowest one is the 5m-6m buses which are same as the increased of the 3.5m-5m buses. The sales of the 8m above buses are all in positive growth among which the biggest one is the huge type bus which is one main force to push the whole sales growth of the King Long.
③The sales speed of King Long in Jan.-Oct. 2011 ranks top three among Yutong, King Long, Higer and Golden Dragon. The sales of 11m-12m buses is still in top 3 of the bus industry which is next to Yutong and Higer and it is also one of the traditionally advantageous lengths of the King Long as its sec
It ranks No.3 in the bus industry for meter buses, second to Yutong and Higer. It is the traditionally advantageous length for King Long.
④ It sold 327 units of large type buses in Jan.-Oct.2011 while it sold 48 units in 2010 and now it is in top two which is next to Yutong.
Part two: Analysis of Seat Buses Sales Growth in Jan.-Oct.2011 and in Jan. - Oct.2010
1. Sales Growth of Seat Buses in the Bus Industry
Table three: Sales Growth Statistics of Seats Buses in various lengths in Jan.-Oct.2011
|
|
Total
|
12＜L
|
11＜L≤12
|
10＜L≤11
|
9＜L≤10
|
|
Jan.-Oct. 2011
|
132377
|
472
|
21922
|
9613
|
4854
|
|
Jan.-Oct. 2010
|
113670
|
313
|
19006
|
9272
|
3846
|
|
Year-on-year growth
|
16.5
|
50.8
|
15.3
|
3.7
|
26.2
|
| |
8＜L≤9
|
7＜L≤8
|
6＜L≤7
|
5＜L≤6
|
3.5＜L≤5
|
|
Jan.-Oct. 2011
|
14845
|
19287
|
20514
|
13809
|
27061
|
|
Jan.-Oct. 2010
|
13369
|
18344
|
20420
|
18683
|
10417
|
|
|
11
|
5.14
|
0.46
|
-26.1
|
159.8
|
Chart three: Sales Growth Statistics of Seats Buses in various lengths in Jan.-Oct.2011
From the above data, it is seen that
The overall sales growth of seat buses in Jan.-Oct.2011 increases by 16.5% which is 2.2% less than that of the overall bus market in Jan.-Oct.2011. It is seen from the various lengths, only the sales of the 5m-6m buses decreased which shows that the demand of rural seat buses is still decreased. But in all the other lengths, they all are in positive growth, among them, the highest one is the 3.5m-5m light buses, the second one is the 12m above buses, the third one is the 9m-10m buses. And the lowest increased one is the 6m-7m buses. It indicates that the increasing sales of seat buses is the main factor for the growth of the general bus market in the first ten months in 2011.
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