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Position:analyst > analysis > Xiamen King Long Sales Data Analysis in 2011 (I)

Xiamen King Long Sales Data Analysis in 2011 (I)

2012-02-09    Source:www.chinabuses.org:
Summarize:

www.chinabuses.org:I Bus Industry Sales Growth Analysis in 2011


1. Overall Sales Growth Condition of Different Lengths


Table 1: Sales Growth Table of Different Lengths in 2011

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2011

242065

2878

49360

27872

13611

2010

211800

1626

43351

25903

12897

Y-O-Y Rise

14.3

77

13.9

7.6

5.5

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

2011

30269

36560

29490

19005

33020

2010

26300

33295

28804

25378

14246

Y-O-Y Rise

15.1

9.8

2.4

-25.1

131.8

 

 

Chart 1: Sales Growth Chart of Different Lengths in 2011


Chart 1: Sales Growth Chart of Different Lengths in 2011


We can see from the above that:


Overall sales in 2011 increase 14.3% over 2010. Sales of every length grow except 5-6 meters and it is the 11th consecutive growth, which means national economic environment keeps promoting the bus market. The max growth is 3.5-5 meters light bus; then super large bus and then 8-9 meters, which means rural passenger transport market is shrinking, while light bus and super large bus are increasing.


2. Xiamen King Long Sales Growth Analysis of Different Lengths


Table 2: Xiamen King Long Sales Growth Table of Different Lengths in 2011

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

2011

25252

332

5209

3570

1075

2010

23608

61

4723

3184

748

Y-O-Y Rise

6.96

444.2

10.3

12.1

43.7

Industry Rise

14.3

77

13.9

7.6

5.5

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

2011

3109

1161

421

846

9529

2010

2902

1541

641

9808

0

Y-O-Y Rise

7.1

-24.7

-34.3

0

100

Industry Rise

15.1

9.8

2.4

-25.1

131.8

 

 

Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in 2011
Chart 2: Xiamen King Long Sales Growth Chart of Different Lengths in 2011


We can see from the above that:


(1) 2011 sales of Xiamen King Long buses increase 1644 units over 2010, up to 6.96%, 7.4% less than industrial average.


(2) Sales of 3.5-5 meters increase the most, from zero in 2010 to 9529 units in 2011. Xiamen King Long sold 332 super large buses while 61 units in 2012, much more than industrial average. Sals of 11-12 meters buses rank No. 3. (Yutong No.1 and Higer No.2)

Editor:Chao

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