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Part Two: The features of medium & large coaches in key regional market sales in Jan.- Feb. 2012
Based on the statistics from www.chinabuses.com research center, among the different price ranges coach markets, it is seen that Henan has the biggest market share in the market of the below RMB 0.2 million coaches; Jangsu has the biggest market share in the market of the RMB 0.2- 0.5 million medium luxurious coaches; Zhejiang has the biggest market share in the market of the above RMB 0.9 million luxurious coaches. The higher the price is, the more market share which is monopolized by the key regional areas is.
Table Two: Sales proportion statistics of large & medium coaches in key regional market in Jan.- Feb. 2012
| |
Below RMB 0.2 million
|
RMB 0.2~0.3 million
|
RMB 0.3~0.4 million
|
RMB 0.4~0.5 million
|
RMB 0.5~0.9 million
|
Above RMB 0.9 million
|
|
Jiangsu
|
5.79
|
6.72
|
6.8
|
7.3
|
7.8
|
11.1
|
|
Shandong
|
6.45
|
5.78
|
5.94
|
6.32
|
6.59
|
8.11
|
|
Guangdong
|
5.54
|
5.71
|
5.93
|
6.31
|
6.13
|
13.3
|
|
Henan
|
6.98
|
5.45
|
5.79
|
5.62
|
6.01
|
5.62
|
|
Hubei
|
6.23
|
5.33
|
5.43
|
5.67
|
5.89
|
4.57
|
|
sichuan
|
6.2
|
5.66
|
5.49
|
5.33
|
4.99
|
5.53
|
|
Zhejiang
|
5.01
|
5.64
|
5.56
|
5.91
|
6.15
|
14.1
|
|
Liaoning
|
5.58
|
5.23
|
4.89
|
5.41
|
5.11
|
6.78
|
|
Hebei
|
5.91
|
5.72
|
4.88
|
5.1
|
5.13
|
5.45
|
|
Fujian
|
5.78
|
4.89
|
5.88
|
5.01
|
5.2
|
5.22
|
Chart Two: Sales proportion statistics of large & medium coaches in key regional market in Jan.- Feb. 2012
From the above data, it is seen that
The valuing of below RMB 0.2 million medium & large coach market share in the ten key regional markets is 53.93%; The valuing of RMB 0.2 - 0.3 million medium & large coach market share is 56.13%; The valuing of RMB 0.3 - 0.4 million medium & large coach market share is 56.60%; The valuing of RMB 0.4- 0.5 million medium & large coach market share is 57.98%; The valuing of RMB 0.5- 0.9 million medium & large coach market share is 59.0%; The valuing of above RMB 0.9 million medium & large coach market share is 79.8%. With the increasing of the prices, the market shares are also increasing.
In the ten key regional markets, in the market share of the below RMB 0.2 million coach market, Henan has the biggest part, then it is followed by Shandong and Hubei. The smallest one is Zhejiang. It is seen that
2.1. In the rural regional market, the demanding on coaches in Henan,Shandong,Hubei are relatively high, but their requirements on the level of the coaches are not so high.
2.2. Zhejiang Province is the developed coasting area, which is less demanding on the relatively low price coach products.
3. Among the ten key regional markets and the market share of RMB 0.2-0.3 million coach market, Jiangsu has the biggest part, then it is followed by Shandong and Hebei. Among the market share of RMB 0.3-0.4 million coach market,the biggest one is Jiangsu, then is Guangdong and Shandong. Among the market share of RMB 0.4-0.5 million coach market,the biggest one is still Jiangsu, then is Shandong and Guangdong.It is seen that in the market share RMB 0.2-0.5 million coach market, Jiangsu, Shandong and Guangdong have the big part of it, which means these three regional markets are the mainstream regional markets of the medium & large coaches.
4. In the market of the RMB 0.5-0.9 million medium & high luxurious coach markets, the biggest one is Jiangsu, then is Shandong and Zhejiang.
5. In the market of the above RMB 0.9 million luxurious coach markets, the biggest one is Zhejiang, then it is shandong and Jiangsu.
6. From the above analysis, it is seen that the biggest demanding for the medium & high luxurious coaches is Jiangsu, then it is followed by Zhejiang, Shandong and Guangdong. These four areas are the most developed province in China.
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