Market Analysis on Luxurious Coaches in the First Quarter of 2012 II

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Part Two: Sales Analysis on the Market of Luxurious Coaches in Various Price Segments in the First Quarter of 2012
　　

According to the various price segments of the luxurious coaches, the market of the luxurious coaches can be divided into three segments, that is ￥0.9~1.5 million, ￥1.5~2.0 million and above ￥2.0 million. 　

Table Three: Sales volume and growth rate statistics of the luxurious coaches valuing ￥0.9~1.5 million in the first quarter of 2008~2012

In the first quarter of the recent five years, the sales volume' graph line of the luxurious coaches valuing ￥0.9~1.5 million is up and down. The details show that:

In 2009, the luxurious coach sales volume decreased, which were 118 units less than that of in 2008 with the negative growth rate being 31.1%.

In 2010, 72 units more luxurious coach were sold than that of in 2009, and the growth rate was 27.6%.

In 2011,the luxurious coach sales volume increased, which were 54 units more luxurious coaches than that of in 2010, and the growth rate was 16.2%.

In 2012,the luxurious coach sales volume also increased, which were only 5 units more than that of in 2011, and the growth rate was 1.29%.

Due to the influence of the financial crisis in 2009, so at the same year, the sales volume of the luxurious coaches valuing ￥0.9~1.5 million decreased. For the luxurious coach sales, the overall law of sales exact matched that of the overall bus market sales in China. However, in 2012, due to more high speed trains being open up, the sales of the luxurious coaches valuing ￥0.9~1.5 million was influenced and decreased.

Table Four: Sales volume and growth rate statistics of the luxurious coaches valuing ￥1.5~2.0 million in the first quarter of 2008~2012

In the first quarter of the recent five years, the sales volume' graph line of the luxurious coach valuing ￥1.5~2.0 million is also up and down. The details show that:

From 2008 to 2009, the luxurious coach sales volume decreased, which were 96 units less than that of in 2008 with the negative growth rate being 38.7%.

In 2010, 74 units more luxurious coach were sold than that of in 2009, and the growth rate was 48.7%.

In 2011,the luxurious coach sales volume increased, which were 12 units more than that of in 2010, and the growth rate was 5.0%.

In 2012,the luxurious coach sales volume also increased, but only 5 more units of luxurious coaches sold than that of in 2011, with 1.29% of the growth rate.

The sales volume' graph line of the luxurious coach valuing ￥0.9~1.5 million is similar than that of the luxurious coach valuing ￥1.5~2.0 million, which also decreased in 2009. However, the market demand on the luxurious coaches valuing ￥0.9~1.5 million is much more than the demanding on the luxurious coaches valuing ￥1.5~2.0 million. The growth rate of the luxurious coaches valuing ￥1.5~2.0 million is more than the luxurious coaches valuing ￥0.9~1.5 million, which shows that the high speed trains has less influence on the luxurious coaches valuing ￥1.5~2.0 million.

Table Five: Sales volume and growth rate statistics of the luxurious coaches valuing above ￥ 2.0 million in the first quarter of 2008~2012

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In the first quarter of the recent five years, the sales volume' graph line of the luxurious coach valuing above ￥ 2.0 million is also up and down. The details show that:

From 2008 to 2009, the luxurious coach sales volume decreased, which were 48 units less than that of in 2008, and the negative growth rate was 31.3%.
In 2010, 27 units more luxurious coach were sold than that of in 2009, which the growth rate was 25.7%. But the sales volume was still less than that of in 2008. 

In 2011,the luxurious coach sales volume decreased, which were 11 units less than that of in 2010 and the negative growth rate was 8.3%. It only appeared in this price segment market.

In 2012,the luxurious coach sales volume also increased, which were 11 units more than that of 2011,and the growth rate was 9.1%.

The sales volume' graph line of the luxurious coach valuing above ￥ 2.0 million is different from the other two price segment markets. Besides, the market demand on the luxurious coaches valuing above ￥ 2.0 million is much less than the luxurious coach valuing ￥0.9~1.5 million & ￥1.5~2.0 million. It shows that the high speed trains' opening up has greatly influence the sales of the luxurious coaches valuing above ￥ 2.0 million.