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Position:analyst > analysis > Xiamen Golden Dragon Sales Data Analysis in the first two months of 2012 (I)

Xiamen Golden Dragon Sales Data Analysis in the first two months of 2012 (I)

2012-04-12    Source:www.chinabuses.org:
Summarize:

www.chinabuses.org:I Bus Industry Sales Growth Analysis in the first two months of 2012


1. Overall Sales Growth Condition of Different Lengths


Table 1: Sales Growth Table of Different Lengths in the first two months of 2012

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

First two months of 2012

32183

579

6721

3232

1693

First two months of 2011

30743

272

6507

2925

1476

Y-O-Y rise

4.7

112.9

3.29

10.5

14.7

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

First two months of 2012

3563

4989

4290

2203

4913

First two months of 2011

3091

4328

3298

2504

6334

Y-O-Y rise

15.3

15.3

30.1

-12

-22.4

 

Chart 1: Sales Growth Chart of Different Lengths in the first two months of 2012
Chart 1: Sales Growth Chart of Different Lengths in the first two months of 2012


We can see from the above that:


Overall sales in the first two months of 2012 increase 4.7% over last year. From the lengths we can see that sales of over-12m, 11m-12m, 10m-11m, 8m-9m, 7m-8m and 6m-7m increase. Sales of over-12m buses increase the most, up to 112.9%, then 6m-7m, 8m-9m, 7m-8m; sales of 3.5m-5m buses decrease the most.


2. Xiamen Golden Dragon Sales Growth Analysis of Different Lengths


Table 2: Xiamen Golden Dragon Sales Growth Table of Different Lengths in the first two months of 2012

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

First two months of 2012

2189

0

293

106

13

First two months of 2011

3365

3

482

384

86

Y-O-Y rise

-34.9

-100

-39.2

-72.4

-84.9

Industry rise

4.7

112.9

3.29

10.5

14.7

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

First two months of 2012

181

67

178

67

1284

First two months of 2011

314

166

205

148

1577

Y-O-Y rise

-42.4

-59.6

-13.2

-54.7

-18.6

Industry rise

15.3

15.3

30.1

-12

-22.4

 

Chart 2: Xiamen Golden Dragon Sales Growth Chart of Different Lengths in the first two months of 2012
Chart 2: Xiamen Golden Dragon Sales Growth Chart of Different Lengths in the first two months of 2012


We can see from the above that:


(1) Sales of Xiamen Golden Dragon in the first two months of 2012 decrease 34.9% over last year, 40% more than industrial average, which means sales of Golden Dragon decrease the most and are in poor condition in the first two months of 2012.


(2) Sales of all lengths decrease, which is the only enterprise.


(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account for 72.9%, more than that in January 2011. (63% in the first two months of 2011)

Editor:Chao

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