Market Analysis on Luxurious Coaches in the First Quarter of 2012 III

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Part Four: Sales Analysis on the Regional Markets of Luxurious Coach Valuing above ￥ 0.9 Million in the First Quarter of 2012

Table Six: Statistics of the luxurious coaches valuing above ￥0.9 million in regional markets in the first quarter of 2012
        

Chart Three: Statistics of the luxurious coaches valuing above ￥0.9 million in regional markets in the first quarter of 2012

Table Seven: Market share statistics of the luxurious coaches valuing above ￥0.9 million in regional markets in the first quarter of 2012
   

Chart Four: Market share statistics of the luxurious coaches valuing above ￥0.9 million in regional markets in the first quarter of 2012

From the above data, it is seen that

1.The main regional markets of the the luxurious coaches valuing above ￥0.9 million are in Fujian, Zhejiang, Guangdong, Beijing, Jiangsu etc. nine provinces. And their market shares accounted for 78.97% of the total luxurious coach market shares, which rose 78.45% higher from the same period of last year.

(1) In the price segment of ￥0.9~1.5 million coaches, the total market shares of the top nine provinces accounted for 69.1%, which rose nearly 1 percent higher from the first quarter of 2011. It shows this price segment market shares were in the dominated place. 

(2) In the price segment of ￥1.5~2.0 million  coaches, the total market shares of the top nine provinces accounted for 86.06%, which rose 0.7 percent higher from the first quarter of 2011.

(3) In the price segment of above ￥2.0 million  coaches, the total market shares of the top nine provinces accounted for 94.7%, which declined 3.3 percent from the first quarter of 2011. It is seen that the higher the price segment is, the bigger market shares of the top nine provinces are. The lower the price segment is, the more regional markets in China could afford to purchase it. On the contrary, the higher the price segment is, the less regional markets in China could afford to purchase it.

2. In the first quarter of 2012, Zhejiang Province is the biggest regional market for the luxurious coaches. The marketing strategy for zhejiang Province is very important for the high-end bus builders as the luxurious coach's market needs is big. According to the market research, Youngman Bus accounts for nearly 71% of the luxurious market shares in Zhejiang Province. Yutong Bus and Ankai Bus account for more than 20% of the luxurious market shares.

3. In the first quarter of 2012, Guangdong Province is the second biggest regional market for the luxurious coaches. The market share of this regional market in the three price segments are all in the second places. So it is also important for the high-end bus builders to analysis this regional market to make the marketing strategy.  According to the market research, the top three bus builders are Youngman Bus, Silver Bus and Ankai Bus.
　

4. In the first quarter of 2012, Jiangsu Province is the third biggest regional market for the luxurious coaches. Jiangsu Province is a developed market in East China, the luxurious coach's market needs in this area are not small. So it is also important for the high-end bus builders to analysis this regional market to make the marketing strategy. 

5. In the first quarter of 2012, Beijing is the four biggest regional market for the luxurious coaches. Beijing is the political and traffic center in China, and its tourist market also developes well, which push the luxurious coach's market needs in this area. So it is also important for the high-end bus builders to analysis this regional market to make the marketing strategy.