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Part Five：The price structure of the tourist coaches in the first quarter of 2012 shows " A few at each extreme and many in between".
1. Price Analysis of Tourist Coaches' Sales Statistics in the First Quarter of Recent Five Years in China
Table Five: Monthly price statistics of tourist coaches in the first quarter of the recent five years in China
|
|
Jan.
|
Feb.
|
March
|
Remarks
|
|
2008
|
38.4
|
37.8
|
38.2
|
Including above 6 meters length tourist coaches
|
|
2009
|
41.5
|
42.2
|
42.9
|
Including above 6 meters length tourist coaches
|
|
2010
|
42.1
|
43.1
|
43.7
|
Including above 6 meters length tourist coaches
|
|
2011
|
43.3
|
43.5
|
44.1
|
Including above 6 meters length tourist coaches
|
|
2012
|
43.6
|
43.7
|
44.2
|
Including above 6 meters length tourist coaches
|
Chart Four: Monthly price statistics of tourist coaches in the first quarter of the recent five years in China
From the above data, it is seen that
(1) The average prices of the tourist coaches in the first quarter of 2012 are all more than the first quarters of 2008 - 2011. Besides,
the average pricesare are gradually higher and higher year by year , which means the level of the tourist coaches are gradually increasing.
(2) The average price of the tourist coaches in the first quarter of 2008 is very different from 2009 and the difference price is among RMB
30,000～50,000, which is far bigger than the differences of the other years'. The main reason is that the government required all the bus &
coach products should reach the National Ⅲ emission standards and the domestic and imported engines should all be transferred from
NationalⅡ to National Ⅲ since July 1st 2008. And these changes make the difference of the bus & coach be in RMB 30,000～50,000.
(3) Since the first quarter of 2010, there are a few of CNG, hybrid etc new energy buses & coaches entering into the tourist coach
market.And the average prices of the new energy buses & coaches are generally higher than the traditional engine buses &
coaches.Therefore, the average price of the tourist coaches will be gradually higher and higher as the new energy buses, the mers'
custoneeds for the comfort, art-work and molding.
2. Analysis of Tourist Coaches' Sales Statistics in Various Prices in the First Quarter of 2012 in China
Table Six: Sale statistics of tourist coaches in various prices in the first quarter of 2012
|
Price range
|
RMB 0.15～0.25 million
|
RMB 0.25～0.30 million
|
RMB 0.30～0.40 million
|
RMB 0.40～0.50 million
|
|
Sales
|
839
|
1840
|
2174
|
1992
|
|
Proportion
|
8.3
|
18.2
|
21.5
|
19.7
|
|
Price range
|
RMB 0.50～0.60 million
|
RMB 0.60～0.70 million
|
Above RMB 0.70 million
|
|
|
Sales
|
2042
|
981
|
243
|
|
|
Proportion
|
20.2
|
9.7
|
2.4
|
|
From the above data, it is seen that The price structure of the tourist coaches in the first quarter of 2012 shows " a few at each
extreme and many in between ". Based on various prices of the coach to divide the tourist coach market, the sales of the tourist coaches
valuing among RMB 0.25～0.60 million are similar. The sales of the tourist coaches valuing RMB 0.30～0.40 million is the biggest, then
followed by the tourist coaches valuing RMB 0.50～0.60 million and RMB 0.40～0.50 million.
Part Six: The luxurious tourist coach market is now developing fast. The market concentration rate is now also gradually increasing each
year.
Table Seven: Sale statistics of luxurious tourist coaches valuing above RMB 0.70 million in the first quarter of recent five year
|
The first quarter
|
Sales
|
Above RMB 0.70 million
|
Market concentration rate
|
|
2008
|
7273
|
129
|
1.77
|
|
2009
|
5171
|
95
|
1.84
|
|
2010
|
8465
|
165
|
1.95
|
|
2011
|
9756
|
195
|
2.04
|
|
2012
|
10111
|
243
|
2.403
|
Chart Five: Sale statistics of tourist buses in various prices in the first quarter of 2012
From above data, it is seen that
The sales of the luxurious tourist coaches valuing above RMB 0.70 million in the first quarter of recent five year is gradually
increasing and so do the market concentration rate. It shows the luxurious coach market capacity is bigger and bigger now but the
biggest one is only less than 2.5 percent. Therefore the luxurious tourist coach products have not yet become the main market need in
the tourist coach market.
According to the research, most of the luxurious tourist coaches valuing above RMB 0.70 million are used in senior tourism scenic spot
and entertainment important VIP visitors. Besides, each year, the luxurious tourist coaches' need in the tourism scenic spot is about 800
units and most of their prices are above RMB 0.7 million.
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