Analysis of China Tourist Bus Market in the First Quarter of 2012 II B

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Part Seven: Sales Analysis of the Tourist Coaches in Main Regions in first Quarter of 2012
 

1. In the regional concentration rate, the main sales regions of the tourist coach market is different from the highway passenger transportation and inter-bus transportation markets, which doesn't show its concentration in some regions. It shows the tourist coach market is wide and it is not limited by the economic develop well or not.

Table Eight: Sales Statistics of Tourist Buses in Main Regions in first Quarter of 2012

Chart Six: Sales Statistics of Tourist Buses in Main Regions in first Quarter of 2012

From above data, it is seen that

(1) The ten cities are main regions for tourist buses in the first quarter of 2012 are Hainan, Sichuan, Jiangsu, Yunnan, Guangdong, Beijing, Guangxi, Guizhou, Liaoning, Anhui and Shannxi where there are 3,832 tourist buses are sold, accounting for about 37.9% in the market. It indicates that the market concentration of the tourist buses is not as high as that of the high-class buses.

(2) Hainan is the biggest tourist bus market for famous tourist attractions, year-on-year growth of 4.57% for market shares.
　　

2. The following is the passenger transportation, the inter-city bus transportation, the tourism transportation, the community transportation and the new energy bus in the the top ten regional markets in the first quarter of 2012.

Table Nine: Sales Statistics of market concentration ratio of various kinds of buses in top ten regional markets in first Quarter of 2012 , ,

Chart Seven: Sales Statistics of market concentration ratio of various kinds of buses in top ten regional markets in first Quarter of 2012
　

From above data, it is seen that 　　

(1) The sales of the first quarters of the tourist buses in the top ten regional markets are not so far from each other. And the market concentration ratio of the top ten regional markets is only 37.9 percent. So the other regional markets have the 62.1 percent chances to compete the tourist coach market.　

(2)The market concentration ratio of the passenger transportation, the inter-city bus transportation, the tourism transportation, the community transportation and the new energy bus in the the top ten regional markets are generally nearly 60 percent, which is far more than the tourist coach market's.

Part Eight: Analysis of Growth slowing down of the Tourist Buses in the First Quarter of 2012

1. The reasons of the sales growth of the tourist buses in the first quarter of 2012

(1) According to related data: basically steady development of agricultural production; fast picking-up of industrial production; fast investment on traffic facilities; hot spots of consumption growth; consumer price increasing; quick recovery of foreign trade; continuously growing income of urban and rural residents and credit expansion decreasing on year-on-year growth.

(2) Tourist bus unified management mode is gradually formed, the individual customers purchasing capability against risks increase, the psychological of holding the money see when to buy gradually improve.

(3) The transportation of the train and the airplane have their own disadvantages such as un-safety, the ticket purchasing and the limited time etc. For tourist coaches, it is convenient for the passengers to take to travel around.

(4) The festivals in China, such as Spring Festival, National Day, May Day etc. Vocations allow people to going traveling around, which push the development of the tourist coach market. 

2. The reasons of the sales growth of the tourist buses slowing down in the first quarter of 2012

(1) In 2012, in order to hold down inflation and high housing prices, Chinese government carries out an appropriate tightening monetary policy and many times increase the bank deposit reserve rate and interest rate, so the fund capital channel is limited. So the buyers have to give up purchasing tourist buses.

(2) The high prices and the prices of raw materials, the risk to operating the tourist buses business increases, which also bring a certain impact on the tourist coach market.