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Part Three: General Analysis on the Market of Luxurious & Mid Range Coach Products in the First Quarter of the Past Five Years
1.For the luxurious & mid range coach products, the luxurious & mid range coach products are divided into three sections, which are the coach products valuing in RMB 0.3~0.5 million, RMB 0.5~0.7 million and RMB 0.7~0.9 million.
Table Three: Sales statistics of RMB 0.3~0.9 million coach products in the first quarter of the past five years
Jan.- March
|
2008
|
2009
|
2010
|
2011
|
2012
|
¥ 0.3~0.5 million
|
13058
|
13303
|
13053
|
15993
|
17781
|
¥ 0.5~0.7 million
|
10147
|
10304
|
10100
|
10781
|
12121
|
¥0.7~0.9 million
|
4987
|
5028
|
4973
|
5003
|
5159
|
Chart Three: Sales statistics of RMB 0.3~0.9 million coach products in the first quarter of the past five years
From the above data, it is seen that
(1) In the first quarter of the last five years, except 2010, the sales volume of coach products valuing RMB 0.3~0.9 million are increasing gradually each year.
(2) The sals law of the RMB 0.3~0.9 million coach products are opposite to the price sections, which means the higher the prices are, the low the sales are.
2. For the sales of RMB 0.3~0.9 million coach products, in 2010, the sales growth of the large & medium sized coach valuing RMB 0.3~0.5 million is the biggest.
(1) Sales growth analysis of the RMB 0.3~0.5 million coach products in Jan.- March of the last five years
Table Four: Sales growth statistics of RMB 0.3~0.5 million coach products in the first quarter of the past five years
Jan.- March
|
2008
|
2009
|
2010
|
2011
|
2012
|
Sales growth
|
299
|
245
|
-250
|
2940
|
1788
|
Sales growth rate
|
3.1
|
1.88
|
-1.88
|
22.5
|
11.2
|
From the above data, it is seen that
In 2011, both the sales growth & the sales growth rate of the RMB 0.3~0.5 million coach products in 2011 were the biggest. And only the slaes growth & sales growth rate of 2010 were in negative, which showed the financial crisis had some effect on the sales of RMB 0.3~0.5 million coach products.
(2) Sales growth analysis of the RMB 0.5~0.7 million coach products in Jan.- March of the last five years
Table Five: Sales growth statistics of RMB 0.5~0.7 million coach products in the first quarter of the past five years
Jan.- March
|
2008
|
2009
|
2010
|
2011
|
2012
|
Sales growth
|
221
|
157
|
-204
|
681
|
1340
|
Sales growth rate
|
4.9
|
1.52
|
-2
|
6.32
|
11.06
|
From the above data, it is seen that
For the RMB 0.5~0.7 million coach products in the first quarter of the past five years, the sales growth in 2012 was the biggest as well as its sales growth rate. And the slaes growth & sales growth rate of 2010 were still in negative.
(3) Sales growth analysis of the RMB 0.7~0.9 million coach products in Jan.- March of the last five years
Table Six: Sales growth statistics of RMB 0.7~0.9 million coach products in the first quarter of the past five years
Jan.- March
|
2008
|
2009
|
2010
|
2011
|
2012
|
Sales growth
|
121
|
41
|
-55
|
30
|
156
|
Sales growth rate
|
1.9
|
0.81
|
-1.11
|
0.599
|
3.02
|
From the above data, it is seen that
For the RMB 0.7~0.9 million coach products, in the first quarter of the past five years, the sales growth in 2012 was the biggest as well as its sales growth rate. And the slaes growth & sales growth rate of 2010 were still in negative.