Market Analysis of RMB 0.3~0.9 million coach products in the First Quarter of 2012

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Part Four：Analysis of RMB 0.3~0.9 Million Coach Products in Segment Markets in Jan. - March 2012.

Table Seven: Statistics of RMB 0.3~0.9 million coach products in segment markets in Jan. - March 2012
           

Chart four: Statistics of RMB 0.3~0.9 million coach products in three segment markets in Jan. - March 2012

From above data, it is seen that 　

1. In different segment markets, inter-city buses account for the biggest market share in the market of the RMB 0.3~0.9 million coach products in the first quarter of 2012, which was 41.6 percent. It was 2 percent lower than the first quarter of 2011.　　

2. In different segment markets, city buses account for the second biggest market share in the market of the RMB 0.3~0.9 million coach products in the first quarter of 2012, which was 28.1 percent and it declined 3.4 percent from the Jan.- March of 2011.
　　

3.In different segment markets, tourist buses account for the third biggest market share in the market of the RMB 0.3~0.9 million coach products in the first quarter of 2012, which was 13.7 percent and it declined 0.1 percent from Jan.- March of 2011.
　

4. In different segment markets, commuter buses account for the fourth biggest market share in the market of the RMB 0.3~0.9 million coach products in the first quarter of 2012, which was 8.1 percent and it rose 0.3 percent higher from the same period of last year.
　　

5.For school buses, it is a new and powerful market in China since last year. And now it is in the fifth biggest market in the market of RMB 0.3~0.9 million coach products. And the sales growth of the school bus' market share is the biggest, which was 6.1 percent. It shows the fast developing of the school bus market in China.

Part Five: Both the export sales growth and sales volume of the RMB 0.3~0.9 million coach products in the first quarter of 2012 were the biggest, which is the main force to make contribution to the overall sales growth of the RMB 0.3~0.9 million coach products in Jan.- March 2012.
　　

According to the statistics, the market share of the exported RMB 0.3~0.9 million coach products in the first quarter of 2012 was nearly 52 percent. And the sales growth reaches nearly 56 percent which is the main force to push the growth of the RMB 0.3~0.9 million coach products in the first quarter of 2012.
　

Part Six: Market share growth analysis of the RMB 0.3~0.9 million coach products in the first quarter of 2012　

In the first quarter of 2011 & 2012, the sales of the  RMB 0.3~0.9 million coach products are the biggest one among the overall large & medium bus & coach product, which both account for more than 60 percent in the large & medium bus & coach market sales. And their sales growth are also nearly 10.35 percent which are bigger than the sales growth of the other segment markets. The reason are following :　　

1. It is the condition of a country that make the purchasers who purchase the large & medium bus & coach product become limited in its funds and scale. Besides, most of them only purchase mid range & luxurious bus & coach products.
 　　

2. Though the luxurious coaches valuing above RMB 0.9 billion are in comfort, safety and high performance, their operation cost is high as well as the prices. For the luxurious coaches markets, it is hard to make money for the operation companies due to the operation cost. So its sales growth is limited. 　

3. Due to fast speed of the urbanization, the bus lines in the cities, between the cities and  the rural areas and the rural areas also develop more and more. And the bus & coach products in these lines are mainly mid range coach products. So the sales of the mid range coach products increase.