Market Analysis on Luxurious Coaches in the First Five Months of 2012 III

Part Two: Sales Analysis on Luxurious Coaches Valuing Above ￥0.9 Million  in Various Regional Markets in the First Five Months of 2012　

 
Table Five: Statistics of the luxurious coaches valuing above ￥0.9 million in regional markets in the first five months of 2012

Chart Five: Statistics of the luxurious coaches valuing above ￥0.9 million in regional markets in the first five months of 2012

From the above data, it is seen that

1.The main regional markets of the the luxurious coaches valuing above ￥0.9 million are in Fujian, Zhejiang, Guangdong, Beijing, Jiangsu, Shandong and Sichuan etc. ten regional markets. And their market shares accounts for 85.6% of the total luxurious coach market shares, compared to the 78.7% of the last year, which rose nearly 7% higher from the same period of last year. That means, the market share of the other 23 regional markets only accounted for 14.4%, which was 7% lower than the last year.

(1)In the price segment of luxurious coaches valuing ￥0.9~1.5 million, the total market shares of the top ten regional markets accounted for 73.12%, which rose nearly 6.8 percent higher from the first five months of 2011 (The market share of 2011 was 66.3%) . It indicates the dominated place of this price segment market shares was more obvious. For the other other 23 regional markets, their market shares only accounted for less than 27%.

(2)In the price segment of luxurious coaches valuing ￥1.5 ~ 2.0 million, the total market shares of the top ten regional markets accounted for 97.16%, which rose 6.6 percent higher from the first five months of 2011 (The market share of 2011 was 90.5%). It indicates the dominated place of this price segment market shares was more obvious. For the other other 23 regional markets, their market shares only accounted for 3%.

(3)In the price segment of luxurious coaches valuing above ￥ 2.0 million, the total market shares of the top ten regional markets accounted for 98.69%, which rose 4.59 percent from the first five months of 2011 (The market share of 2011 was 94.1%). It indicates the dominated place of this price segment market shares was more obvious. For the other other 23 regional markets, their market shares only accounted for 1.31%.

It is seen that the higher the price segment is, the bigger the market shares of the top ten regional markets is. The lower the price segment is, the more regional markets in China could afford to purchase it. On the contrary, the higher the price segment is, the less regional markets in China could afford to purchase it. It is helpful for the bus enterprisers to locate its market.

2. In the first five months of 2012, Zhejiang Province was the biggest regional market for the luxurious coaches. And their overall market share was 14.47%. The marketing strategy for Zhejiang Province is very important for the high-end bus builders as the luxurious coach's market needs is big. According to the market research, Youngman Bus, Ankai Bus, Yutong Bus and Dawoo Bus are the main luxurious bus brands in Zhejiang Province. Besides, Youngman Bus accounted for nearly 65% of the luxurious market shares in Zhejiang Province.

3. In the first five months of 2012, Guangdong Province is the second biggest regional market for the luxurious coaches. The market share of this regional market in the three price segments are all above 10%. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy.  According to the market research, the top three bus builders are Youngman Bus, Ankai Bus and Yutong Bus.

4.In the first five months of 2012, Jiangsu Province is the third biggest regional market for the luxurious coaches. Jiangsu Province is a developed market in  East China, the luxurious coach's market needs in this area are also above 10%. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy. 

5. In the first five months of 2012, Beijing is the fourth biggest regional market for the luxurious coaches. Beijing is the political and traffic center in China, and its tourist market also developes well, which will push the luxurious coach's market needs in this area. The average market share of this regional market in these three price segments were 7.73%. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy.