Summarize：www.chinabuses.org:
Part One: General Analysis on the Market of Large & Medium Sized Coach Products in Jan.-May of 2008-2012
According to the various prices to segment the bus & coach market, the large and medium-sized coach market can be roughly divided into the luxurious coach market, mid range & luxurious coach market, low-grade & mid range coach market and low-grade coach market.
According the coach expert's opinion,
1) The prices of the coaches above RMB ￥ 0.9 million （including RMB ￥ 0.9 million) are luxurious coach products, which contain the coach products in the fields of the above 300 km high way passenger transportation (including luxurious sleeper coaches), the senior spots' luxurious tourism transportation, the inter-city large public transport in the big cities etc. As these segments markets' demands on the luxurious coach products are generally small and limited, so the proportion of luxurious coach products in Jan.-May 2012 is nearly 2.05 percent.
2) The prices of the coaches among RMB 0.3 ～ 0.9 million are mid range & luxurious coach products, which contain the coach products in the fields of the below 300 km high way passenger transportation, the mid & senior spots tourism transportation, the inter-city large public transport in the No.1 & No.2 lines cities etc. These segments markets' demands on the mid range & luxurious coach products are big, which makes it become the main force to push the development of the large and medium-sized coach market. And the proportion of mid range & luxurious coach products in Jan.-May 2012 is 64.5 percent.
3) The prices of the coaches among RMB 0.2 ～ 0.3 million are mid range & luxurious coach products ( including mid range sleeper coaches), which contain the coach products in the fields of the among 50～100 km high way passenger transportation, the mid spots tourism transportation, the inter-city public transport in the small-medium cities etc. The proportion of mid range & luxurious coach products in Jan.-March 2012 is 24.9 percent.
4) The prices of the coaches below RMB 0.2 million are low-grade coach products, which contain the coach products in the fields of rural area passenger transportation and suburban passenger transportation. The proportion of low-grade coach products in Jan.-March 2012 is nearly 8.6 percent.
Table One: Statistics of large & medium sized coaches based in price ranges in Jan. - May of 2011-2012
|
Jan. - May
|
Above ￥ 0.9 Million
|
￥0.3~0.9 million
|
￥0.2~0.3 million
|
Below ￥0.2 million
|
|
2012
|
2.05
|
64.5
|
24.9
|
8.55
|
|
2011
|
2.08
|
64.3
|
24.95
|
8.67
|
|
Year-on-year growth
|
-0.03
|
0.32
|
-0.05
|
-0.12
|
Chart One: Statistics of large & medium sized coaches based in price ranges in Jan. - May 2012
From above data, it is seen that
For the market of the coach products valuing among ￥0.3~0.9 million, it has the biggest market share and the sales growth in the large & medium sized coach market in the first five months of 2012 , which is the mainstay in the market of large & medium sized coach market.
It could be a strategy guide for the bus builders and marketing enterprises to make use of the above data information in the fixed position of the prices and the marketing.
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