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Part Two: Regional Market Share Analysis of Coach Products Valuing RMB 0.3~0.9 Million in the First Five Months of 2008 - 2012
Table Two: Statistics of coach products valuing RMB 0.3~0.9 million in the main regional markets in Jan. - May of 2008- 2012
|
Regional Markets
|
2012
|
2011
|
2010
|
2009
|
2008
|
|
Jiangsu
|
8.79
|
8.76
|
8.74
|
8.71
|
8.55
|
|
Shandong
|
7.98
|
7.91
|
7.9
|
7.89
|
7.92
|
|
Henan
|
7.8
|
7.78
|
7.67
|
7.56
|
7.44
|
|
Guangdong
|
7.57
|
8.34
|
8.81
|
8.45
|
8.32
|
|
Fujian
|
6.88
|
6.89
|
6.66
|
6.41
|
5.99
|
|
Hubei
|
6.59
|
6.53
|
6.34
|
6.31
|
6.22
|
|
Zhejiang
|
5.99
|
5.98
|
6.01
|
6.22
|
6.09
|
|
Liaoning
|
5.03
|
4.99
|
5.07
|
5.34
|
5.56
|
|
Hunan
|
4.48
|
4.49
|
4.47
|
4.55
|
4.51
|
|
Sichua
|
4.29
|
4.31
|
4.4
|
4.41
|
4.39
|
|
Total
|
65.4
|
65.98
|
66.07
|
65.85
|
64.99
|
Chart Two: Statistics of coach products valuing RMB 0.3~0.9 million in the main regional markets in Jan. - May of 2008- 2012
From above data, it is seen that
1. Among the top ten regional area markets in China，in the RMB 0.3~0.9 million coach product market, the market share of the Jiangsu Province is the biggest which is 8.79 percent, which rose 0.03 percent from the same period of last year. Then it is followed by Shandong Province, which is 7.98 percent and it rose 0.07 percent from the same period of last year. The third one is Henan Province, which is 7.80 percent and it rose 0.02 percent form the same period of last year. The fourth one is Guangdong Province, which is 7.57 percent but it declined 0.77 percent from the same period of last year. The main regional markets are in the relatively dense population and well-developed provinces.
2. The total market share of the RMB 0.3~0.9 million coach products in top ten regional markets are 65.4 percent, which declined 0.58 percent from the same period of last year. It shows the market sales trend in the top ten regional markets are weakening.So the other regional markets shares are increasing.
3. In the first five months of 2008-2012, among the top ten main regional market' shares, the highest one is in 2010 and the lowest one is in 2008. And the data are among 65%～66%.
Part Three: General Analysis on the Market of Luxurious & Mid Range Coach Products in the First Five Months of the Past Five Years
1. For the luxurious & mid range coach products, the luxurious & mid range coach products are divided into three sections, which are the coach products valuing RMB 0.3~0.5 million, the coach products valuing RMB 0.5~0.7 million and the coach products valuing RMB 0.7~0.9 million.
Table Three: Sales statistics of RMB 0.3~0.9 million coach products in the first five months of the past five years
|
Jan.-May
|
2008
|
2009
|
2010
|
2011
|
2012
|
|
RMB 0.3~0.5 million
|
20893
|
21285
|
20885
|
25589
|
28450
|
|
RMB 0.5~0.7 million
|
16235
|
16486
|
16160
|
17250
|
19394
|
|
RMB 0.7~0.9 million
|
7979
|
8045
|
7957
|
8005
|
8254
|
Chart Three: Sales statistics of RMB 0.3~0.9 million coach products in the first five months of the past five years
From the above data, it is seen that
1) In the first five months of the last five years, except 2010, the sales volume of coach products valuing RMB 0.3~0.9 million are increasing gradually each year.
2) The sals law of the RMB 0.3~0.9 million coach products are opposite to the price sections, which means the higher the prices are, the low the sales are.
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