Market Analysis of Large & Medium Sized Coaches in Jan.-May of 2008-2012 III

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2. Among the sales of RMB 0.3~0.9 million coach products in each year, in 2010, the sales growth of the large & medium sized coach valuing RMB 0.3~0.5 million is the biggest. The large & medium sized coach valuing RMB 0.5~0.7 million is most sensitive to the market environment. And The large & medium sized coach valuing RMB 0.7~0.9million is lest sensitive to the market environment.
 

1) Sales growth analysis of the RMB 0.3~0.5 million coach products in Jan.- May of the last five years

Table Four: Sales growth statistics of RMB 0.3~0.5 million coach products in of the last five years

From the above data, it is seen that
　

In 2011, both the sales growth & the sales growth rate of the RMB 0.3~0.5 million coach products were the biggest. And only the slaes growth & sales growth rate of 2010 were in negative, which showed the 2008 financial crisis had some effect on the sales of RMB 0.3~0.5 million coach products.
　　

2) Sales growth analysis of the RMB 0.5~0.7 million coach products in Jan.- March of the last five years

Table Five: Sales growth statistics of RMB 0.5~0.7 million coach products in Jan.- May of the last five years 

From the above data, it is seen that

For the RMB 0.5~0.7 million coach products in the first five months of the past five years, the sales growth in 2012 was the biggest as well as its sales growth rate. And the slaes growth & sales growth rate of 2010 were still in negative.　

3) Sales growth analysis of the RMB 0.7~0.9 million coach products in Jan.- May of the last five years

Table Six: Sales growth statistics of RMB 0.7~0.9 million coach products  in Jan.- May of the last five years

From the above data, it is seen that

For the RMB 0.7~0.9 million coach products, in the first five months of the past five years, the sales growth in 2012 was the biggest as well as its sales growth rate. And the slaes growth & sales growth rate of 2010 were still in negative. But the financial crisis had the least effect on the market of the coach products valuing RMB 0.7~0.9 million.

Part Four：Analysis of RMB 0.3~0.9 Million Coach Products in Segment Markets in Jan. - May 2012
  

Table Seven: Statistics of RMB 0.3~0.9 million coach products in segment markets in Jan. - May 2012

Chart four: Statistics of RMB 0.3~0.9 million coach products in three segment markets in Jan. - May 2012
　　

From the above data, it is seen that
　

1. In different segment markets, inter-city buses account for the biggest market share in the market of the RMB 0.3~0.9 million coach products in the first five months of 2012, which was 41.5 percent. It was 1.8 percent lower than the first five months of 2011.　　

2. In different segment markets, city buses account for the second biggest market share in the market of the RMB 0.3~0.9 million coach products in the first  five months of 2012, which was 28.0 percent and it declined 3.2 percent from the Jan.- May of 2011.

3. In different segment markets, tourist buses account for the third biggest market share in the market of the RMB 0.3~0.9 million coach products in Jan.- May  of 2012, which was 13.6 percent and it rose 0.1 percent from Jan.- May of 2011.

4. In different segment markets, commuter buses account for the fourth biggest market share in the market of the RMB 0.3~0.9 million coach products in Jan.- May of 2012, which was 8.1 percent and it rose 0.2 percent higher from the same period of last year.
　　

5. For school buses, it is a new and powerful market in China since last year. And now it is in the fifth biggest market in the market of RMB 0.3~0.9 million coach products. And the sales growth of the school bus' market share is the biggest, which was 5.5 percent. It shows the fast developing of the school bus market in China.

Part Five: Market share growth analysis of the RMB 0.3~0.9 million coach products in the Jan.-May of 2012 　　

In the Jan.-May of 2011 & 2012, the sales of the  RMB 0.3~0.9 million coach products are the biggest one among the overall large & medium bus & coach product, which both account for more than 60 percent in the large & medium bus & coach market sales. And their sales growth are also nearly 10.334 percent which are bigger than the sales growth of the other segment markets. The reason are following :　　

1. The condition of a country, such as the unbalanced economic development, different purchased capability make the purchasers who purchase the large & medium bus & coach product become limited in its funds and scale. So most of them only turn to purchase mid range & luxurious bus & coach products as a replace.

2. Though the luxurious coaches valuing above RMB 0.9 billion are with comfort, safety and high performance, their operation cost is rather high as well as the prices. For the luxurious coaches markets, it is hard to make money for the operation companies due to the operation cost. So its sales growth is limited. 　　

3.Due to fast speed of the urbanization, the bus lines in the cities, and between the cities and the rural areas also develop better and better. And the bus & coach products in these lines are mainly mid range coach products. So the sales of the mid range coach products increase.