Summarize：www.chinabuses.org:
Coach market is the biggest segment among above 6 meters long bus & coach markets, which accounts for 65 percent of the total bus & coach sales. Jiangsu Province, Henan Province, Shandong Province, Fujian Province and Guangdong Province are the five main regional coach markets. The analysis of the five main regional coach markets is helpful for the bus builders' marketing plan.
Part one: General Market Share Analysis on above 6 Meters Long Coaches Market in Five Main Regional Markets in Jan.-May 2012
Table One: Statistics of above 6 meters long coaches' market shares in five main regional markets in 2008~2012
|
|
Jiangsu Province
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Shandong Province
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Henan Province
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Fujian Province
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Guangdong Province
|
|
2008
|
6.2
|
5.97
|
5.75
|
5.18
|
6.41
|
|
2009
|
6.24
|
5.98
|
5.78
|
5.29
|
6.46
|
|
2010
|
6.26
|
6.01
|
5.73
|
4.97
|
7.03
|
|
2011
|
6.29
|
6
|
5.77
|
5.88
|
6.07
|
|
2012
|
6.33
|
6.04
|
6.11
|
5.79
|
5.76
|
Chart One: Statistics of above 6 meters long coaches' market shares in five main regional markets in 2008~2012
From above data, it is seen the market concentration of the five main regional markets are around 30% in recent five years. Among the five regional market's sales and market shares, Guangdong Province ranks No. 1. Then is followed by Jiangsu Province, Shandong Province, Henan Province and Fujian Province. These five provinces are the relative more developed and populous provinces. It is estimated that the total road mileages of the five main regional markets account for nearly one third of the Chinese total road mileages.
Part Two: Coaches Market Shares Analysis of Top Seven Bus Builders in Jan.-May in 2011~2012
Table Two: Market shares statistics of top seven bus builders selling coach products in Jan.-May in 2011~2012
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|
Yutong
|
Higer
|
King Long
|
Golden Dragon
|
|
Jan.-May 2012
|
24.7
|
13.8
|
10.9
|
8.9
|
|
Jan.-May 2011
|
23.9
|
13.4
|
10.8
|
9.1
|
|
|
Shaolin
|
Zhongtong
|
Youngman
|
|
|
Jan.-May 2012
|
7.1
|
6.9
|
5.8
|
|
|
Jan.-May 2011
|
7
|
6.5
|
5.6
|
|
Chart Two: Market shares statistics of top seven bus builders selling coach products in Jan.-May in 2011~2012
From above data, it is seen that the top seven bus builders'market shares in coach market in the five main regional markets account for nearly 78.1%, which rise 1.8 percent higher than the same period of last year. It means the monopoly trend of the top seven bus builders become stong.
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