Market Analysis on Luxurious Coaches in Jan.-June of 2012 III

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Part Three: Sales Analysis on Luxurious Coaches Valuing Above ￥0.9 Million in Various Regional Markets in Jan.-June of 2012　

Table Eight: Statistics of the luxurious coaches valuing above ￥0.9 Million in regional markets in Jan.-June of 2012　
  

Chart Five: Statistics of the luxurious coaches valuing above ￥0.9 Million in regional markets in Jan.-June of 2012　

From the above data, it is seen that the main regional markets of the the luxurious coaches valuing above ￥0.9 Million are in Fujian, Zhejiang, Guangdong, Beijing, Jiangsu etc. ten provinces. And their total market shares account for 83.27% of the total luxurious coach market shares, which rose by nearly 5% from the same period of last year.

In the price segment of ￥0.9~1.5 million, the total market shares of the top ten provinces accounted for 71.5%, which rose nearly 9 percent higher from the first half year of 2011. It shows this price segment market shares was in the dominated place. 

In the price segment of ￥1.5~2.0 million, the total market shares of the top ten provinces accounted for 89.5%, which declined by 7 percent from the first half year of 2011.

In the price segment of above ￥ 2.0 million, the total market shares of the top nine provinces accounted for 99.6%, which rose by 4.6 percent from the first half year of 2011.

It is seen that the higher the price segment is, the bigger the market shares of the top nine provinces is. The lower the price segment is, the more regional markets in China could afford to purchase it. On the contrary, the higher the price segment is, the less regional markets in China could afford to purchase it. It is helpful for the bus enterprisers to locate its market.

2. In the first half year of 2012, Zhejiang Province is the biggest regional market for the luxurious coaches, whose overall market share is 14.03 percent. The marketing strategy for Zhejiang Province is very important for the high-end bus builders as the luxurious coach's market needs is big. According to the market research, Youngman Bus accounted for nearly 67.9% of the luxurious market shares in Zhejiang Province. Ankai Bus, Yutong Bus and Daewoo Bus etc. are the high end bus brands in Zhejiang Province.

3.In the first  half year of 2012, Guangdong Province is the second biggest regional market for the luxurious coaches, whose overall market share is 13.7 percent. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy. According to the market research, the top three bus builders in this area are Youngman Bus, Ankai Bus and Yutong Bus.

4. In the first half year of 2012, Jiangsu Province is the third biggest regional market for the luxurious coaches. The average market share of this regional market in the three price segments is 11.72 percent. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy. 

5. In the first  half year of 2012, Fujian Province is the four biggest regional market for the luxurious coaches. The average market share of this regional market in the three price segments is 7.29 percent. Fujian Province is the one of the developed seaside provinces, the tourist industry in Fujian Province is also very developed, which push the luxurious coach's market needs in this area。 So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy.