Analysis of China Tourist Bus Market in Jan.-July 2008-2012 III

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Part Five: Analysis of Tourist Buses' Sales Statistics in Various Prices in the First Seven Years of 2012 in China
 

Table Five: Sale data of tourist buses valuing above RMB 0.7 million in various prices in Jan.- July of 2008-2012

Chart Five: Sale data of tourist buses valuing above RMB 0.7 million in various prices in Jan.- July of 2008-2012
　

From above data, it is seen that

1. The sales of the luxurious tourist buses valuing above RMB 0.70 million in the first seven months in the recent five years are gradually increasing and so do the market concentration rate as well as in 2009. It shows the luxurious coaches market capacity is bigger and bigger, but the biggest one is only 2.10 percent, and in the first seven months in 2012, the market share is only 2.02 percent.
　

2. According to the research, most of the luxurious tourist buses valuing above RMB 0.70 million are in senior tourism scenic spot and entertainment important VIP visitors. Besides, each year, the luxurious tourist coaches' need in the tourism scenic spot is about 800 units and most of their prices are above RMB 0.7 million. In the first seven months of 2012, it sells 21,897 units of tourist buses. But only 323 units of tourist buses are used in senior tourism scenic spots, which accounts for nearly 2.02 percent of the market share. Compared to last year, it declined 0.08 percent. It shows the uncertainty development of the high end luxurious tourist buses due to its high prices as well as the limited end users.  
　　

Part Six: Sales Analysis of the Tourist buses in Main Regions in First Seven Months of 2012
 

In the regional markets concentration rate, the main sales regions of the tourist bus market is different from the city bus and inter-city bus markets, which have each own concentration regions. It shows the tourist bus market is wide and it is not limited by the local area's economic situation.

Table Six: Sales statistics of tourist buses in main regions in first seven months of 2012
No.  Region  Sales Volume  Market Shares  Year-on-year Growth
Hainan Sichuan Jiangsu  Zhejiang Guangdong Beijing Guangxi   Guizhou  Liaoning  Anhui  Total
 

From above data, it is seen that,

1. The top ten regional markets for tourists buses in the first seven months of 2012 are Hainan Province, Sichuan Province, Jiangsu Province, Zhejiang Province, Guangdong Province, Beijing City, Guangxi  Province, Guizhou Province, Liaoning Province and Anhui Province. There are 6,409 tourist buses are sold, accounting for about 32.65 percent in the market. But for city bus and inter-city bus markets, the top ten regional markets' concentration are over or nearly 55 percent. It indicates that the market concentration of the tourist buses is not as high as other bus markets and the balanced development of the tourist bus markets .

2. Hainan Province is the biggest tourist bus market for famous tourist attractions. Then it is followed by Guizhou Province. The sales of the tourist bus in Beijing City and Guangdong Province decrease most. 　

Part Seven: Analysis of Growth Slowing Down of the Tourist Buses in the First  Seven Months of 2012　　

1. The favorable reasons of the sales growth of the tourist buses in the first seven months of 2012

(1) According to related data: basically steady development of agricultural production; fast picking-up of industrial production; fast investment on traffic facilities; hot spots of consumption growth; consumer price increasing; quick recovery of foreign trade; continuously growing income of urban and rural residents and credit expansion decreasing on year-on-year growth.

(2) Tourist bus unified management mode is gradually formed, the individual customers purchasing capability against risks increase, the psychological of holding the money see when to buy gradually improve. Since the first half year of 2012, in many regional markets, the formation of the tourist bus company and its operation shows the advantages of the unified management mode.

(4) The transportation of the train and the airplane have their own disadvantages such as un-safety, the ticket purchasing and the limited time etc. For tourist coaches, it is convenient for the passengers to take to travel around.

(5) The festivals in China, such as Spring Festival, National Day, May Day etc. Vocations allow people to going traveling around, which push the development of the tourist coach market. 

2. The unfavorable reasons of the sales growth of the tourist buses slowing down in the first seven months of 2012

(1) In 2012, in order to hold down inflation and high housing prices, Chinese government carries out an appropriate tightening monetary policy and many times increase the bank deposit reserve rate and interest rate, so the fund capital channel is limited. So the buyers have to give up purchasing tourist buses.

(2) The high prices and the prices of raw materials, the risk to operating the tourist buses business increases, which also bring a certain impact on the tourist coach market.