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Position:analyst > analysis > King Long Sales Growth Analysis in January - June of 2012 (I)

King Long Sales Growth Analysis in January - June of 2012 (I)

2012-09-20    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-June 2012 

111097

1141

23707

11956

6555

Jan.-June 2011 

103912

1365

20457

11915

5417

Y-O-Y Rise

6.91

-16.4

15.9

0.34

21.0

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-June 2012 

13624

16119

13431

8523

16041

Jan.-June 2011 

11631

15997

12811

8357

15962

Y-O-Y Rise

17.1

-27.4

4.84

1.99

0.49

 


We can see from the above that sales in the half of 2012 increase 6.91% over last year. Sales in the first half of 2011 increase 12.4%. Only sales of over-12m and 7m-8m decrease. Sales of 7m-8m decrease the most and sales of 9m-10m increase the most, which means: in one hand, bus market in the half of 2012 declines; in another hand, different segment market shows different characteristics.


2. King Long Sales Growth Analysis of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-June 2012 

13613

22

2940

1459

1006

Jan.-June 2011 

10837

193

2267

1505

447

Y-O-Y Rise

25.6

-88.6

29.7

-3.06

125.06

Industry Rise

6.91

-16.4

  15.9

0.34

21.0

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-June 2012 

1831

413

256

263

5423

Jan.-June 2011 

1387

448

208

343

4039

Y-O-Y Rise

32.0

-7.8

23.1

5.8

34.3

Industry Rise

17.1

-27.4

4.84

1.99

0.49

 


We can see from the above that:


(1) Sales of King Long in Jan.-June 2012 increase 25.6%, which is the best among Yutong, King Long, Higer and Golden Dragon, 18.6% more than industrial average.


(2) Sales of 3.5m-5m, 9m-10m and 11m-12m make the great contribution to the growth of King Long.


(3) Sales of King Long 11m-12m buses rank No.3, lower than Yutong and Higer. Sales of 10m-11m and 7m-8m decrease.

Editor:song

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