Market Analysis of Large & Medium Sized Coaches in Jan.-July of 2012 Ⅰ

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Part One: General Prices Analysis on the Market of Large & Medium Sized Coach Products
　

According to the various prices to segment the large and medium-sized coach market, they can be roughly divided into the luxurious coach market, mid range & luxurious coach market, low-grade & mid range coach market and low-grade coach market.

According the coach expert's opinion,

(1) The prices of the coaches above RMB ￥ 0.9 million （including RMB ￥ 0.9 million) are luxurious coach products, which contain the coach products in the fields of the above 300 km high way passenger transportation (including luxurious sleeper coaches), the senior spots' luxurious tourism transportation, the inter-city large public transport in the big cities etc. As these segments markets' demands on the luxurious coach products are generally small and limited, so the proportion of luxurious coach products in Jan.-July 2012 is nearly 3 percent.

(2) The prices of the coaches among RMB 0.3 ～ 0.9 million are mid range & luxurious coach products, which contain the coach products in the fields of the below 300 km high way passenger transportation, the mid & senior spots tourism transportation, the inter-city large public transport in the No.1 & No.2 lines cities etc. These segments markets' demands on the mid range & luxurious coach products are big, which makes it become the main force to push the development of the large and medium-sized coach market. And the proportion of mid range & luxurious coach products in Jan.-July 2012 is 50 percent.

(3) The prices of the coaches among RMB 0.2 ～ 0.3 million are mid range & luxurious coach products ( including mid range sleeper coaches), which contain the coach products in the fields of the among 50～100 km high way passenger transportation, the mid spots tourism transportation, the inter-city public transport in the small-medium cities etc. The proportion of mid range & luxurious coach products in Jan.- July 2012 is 40 percent.

Part Two: General Analysis on the Market of Large & Medium Sized Coach Products in Jan.-July of 2010-2012

Table One: Statistics of large & medium sized coaches based in price ranges in Jan. - July of 2011-2012

Chart One: Statistics of large & medium sized coaches based in price ranges in Jan. - July of 2011-2012
　

From above data, it is seen that
 

1. For the market of the coach products valuing among ￥0.3~0.9 million, it accounts for 52.54 percent of the large & medium sized coach market in the first seven months of 2012, which is the biggest market share and the sales growth ( 8.12 percent). It shows its mainstay in the market of large & medium sized coach market.

2. The coach products valuing above ￥0.3 million accounts for the lowest market share in the large & medium sized coach market in the first seven months of 2012, which is only 1.35 percent. In 2011 Jan.-July, the market share of it is almost the same as that of in 2012, which is 1.34 percent.

3.The coach products valuing below ￥0.3 million accounts for 46.17 percent of the large & medium sized coach market in the first seven months of 2012, which is lower than that of in Jan.-July 2011 (46.7 percent) . It shows that the sales of the coach products valuing above ￥0.3~0.9 million is the main factor that restrict the sales grow of the bus industry in Jan.-July 2012

4. From above analysis, it is known that in the sales price structure of the large & medium sized coach market, the medium coach is the main part, which is the leading force in the sales of the  the large & medium sized coach market. Then it is followed by the coach products valuing below ￥0.3 million and the luxurious coaches. It could be a strategy guide for the bus builders and marketing enterprises to make use of the above data information in the fixed position of the prices and the marketing.