Market Analysis of Large & Medium Sized Coaches in Jan.-July of 2011-2012 III

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Part Five : General Analysis on the Market of Luxurious & Mid Range Coach Products in the First Seven Months of 2011- 2012

For the luxurious & mid range coach products, the luxurious & mid range coach products are divided into three sections, which are the coach products valuing RMB 0.3~0.5 million, the coach products valuing RMB 0.5~0.7 million and the coach products valuing RMB 0.7~0.9 million.

The main part in the luxurious & mid range coach products is the the coach products valuing RMB 0.3~0.5 million. But its market share is decreasing.  And the other two segment market shares are increasing.

Table Four: Sales statistics of RMB 0.3~0.9 million coach products in the first seven months of 2011- 2012

Chart Four: Sales statistics of RMB 0.3~0.9 million coach products in the first seven months of 2011- 2012

From the above data, it is seen that 　　

The sals law of the RMB 0.3~0.9 million coach products in different price segment are opposite to the price sections, which means the higher the prices are, the low the sales are. 

2. In the first seven months of 2012, the sales of the RMB 0.3~0.5 million coach products decreases most but it is still the main part of the mid sized coach market. 　
 

Part Six: Sales Analysis of Senior Large & Medium Sized Coaches in Various Prices in Jan.- July 2012

Table Five: Statistics of senior medium & large coaches sales in various prices in Jan.- July 2012

Year-on-year growth

From above data, it is seen that

1. The sales volume of the senior medium & large coaches sales in Jan.- July 2012 was 25,966 units, which increases by 288 units with the sales growth rate being 1.12 percent comparing to the same period of 2011.　　

2. According to different levels, the Senior One coaches increase most, with the 249 more units of coaches with the 0.98 sales growth rate. It accounts for the 98.44 percent of the total sales of the senior medium & large coaches sales.  　

3. The Senior Two coaches increase a litter, which increases by 39 units. Below 8 meters coaches, there are no sales in the Senior Two coaches.　

4. The sales volume of the Senior Three coaches is zero.

　
Part Seven: Market share growth analysis of the RMB 0.3~0.9 million coach products in the Jan.-July of 2012 　

In the Jan.- July of 2011 & 2012, the sales of the  RMB 0.3~0.9 million coach products are the biggest one among the overall large & medium bus & coach product, which both account for more than 50 percent in the large & medium bus & coach market sales.The sales growth of the other segment markets. The reason are following :

1. The condition of a country, such as the unbalanced economic development, different purchased capability make the purchasers who purchase the large & medium bus & coach product become limited in its funds and scale. So most of them only turn to purchase mid range & luxurious bus & coach products as a replace.

2. Though the luxurious coaches valuing above RMB 0.9 billion are with comfort, safety and high performance, their operation cost is rather high as well as the prices. For the luxurious coaches markets, it is hard to make money for the operation companies due to the operation cost. So its sales growth is limited.　

3. Due to fast speed of the urbanization, the bus lines in the cities, and between the cities and the rural areas also develop better and better. And the bus & coach products in these lines are mainly mid range coach products. So the sales of the mid range coach products increase.