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Position:analyst > analysis > Golden Dragon Sales Growth Analysis in January - June of 2012 (I)

Golden Dragon Sales Growth Analysis in January - June of 2012 (I)

2012-09-27    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-June 2012 

111097

1141

23707

11956

6555

Jan.-June 2011 

103912

1365

20457

11915

5417

Y-O-Y Rise

6.91

-16.4

15.9

0.34

21.0

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-June 2012 

13624

16119

13431

8523

16041

Jan.-June 2011 

11631

15997

12811

8357

15962

Y-O-Y Rise

17.1

-27.4

4.84

1.99

0.49


We can see from the above that sales in the half of 2012 increase 6.91% over last year. Sales in the first half of 2011 increase 12.4%. Only sales of over-12m and 7m-8m decrease. Sales of 7m-8m decrease the most and sales of 9m-10m increase the most, which means: in one hand, bus market in the half of 2012 declines; in another hand, different segment market shows different characteristics.


2. Golden Dragon Overall Sales Growth Condition of Different Lengths

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-June 2012 

9518

4

1127

629

178

Jan.-June 2011 

10496

10

1306

1045

222

Y-O-Y Rise

-9.3

-60

-13.7

-39.8

-19.8

Industry Rise

6.91

-16.4

  15.9

0.34

21.0

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-June 2012 

832

233

963

411

5141

Jan.-June 2011 

939

410

1389

531

4644

Y-O-Y Rise

-11.4

-43.2

-30.7

-22.6

10.7

Industry Rise

17.1

-27.4

4.84

1.99

0.49


We can see from the above that:


(1) Sales of Golden Dragon buses in Jan.-June, 2012 decrease 9.3% over last year, 16% less than industrial average. Golden Dragon is the only one of negative growth among Yutong, King Long, Higer and Golden Dragon.


(2) Only sales of 3.5m-5m HiAce light buses increase.


(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account for 70.9%, increasing 4% over last year.

Editor:chao

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