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Position:analyst > analysis > King Long Sales Growth Analysis in January - August of 2012 (I)

King Long Sales Growth Analysis in January - August of 2012 (I)

2012-11-08    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-August 2012 

158163

1324

34370

17349

9314

Jan.-August 2011 

146157

1990

28756

17077

7596

Y-O-Y Rise

8.2

-33.47

19.5

1.59

22.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-August 2012 

19005

23179

19139

12347

22136

Jan.-August 2011 

17032

22294

17977

11816

21619

Y-O-Y Rise

11.6

3.97

6.46

4.49

2.39

 


We can see from above that sales in Jan.-August 2012 increase 8.2% over last year. Only sales of super large buses decrease. Sales of 9m-10m increase the most, 10m-11m the least. Most of the growth rate are less than 20%, which means the growth slows down.


2. King Long Sales Growth Analysis of Different Lengths

 

 

 

Total

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-August 2012 

18631

92

3922

2002

1266

Jan.-August 2011 

15762

271

3439

2194

546

Y-O-Y Rise

18.2

-66.0

14.0

-8.75

131.87

Industry Rise

8.2

-33.47

    19.5

1.59

22.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-August 2012 

2359

731

552

374

7333

Jan.-August 2011 

1811

708

301

487

6005

Y-O-Y Rise

30.3

3.2

83.3

-23.3

22.1

Industry Rise

11.6

3.97

 6.46

4.49

2.39

 


We can see from the above that:


(1) Sales of King Long buses in Jan.-August increase 2869 units year-on-year, increasing by 18.2%, nearly 10% higher than industrial average, making King Long No.2 among Yutong, King Long, Higer and Golden Dragon.


(2) Sales of 3.5-5m King Long buses increase 1328 units, 9-10m 720 units. Sales of over-12-meter buses decrease the most.


(3) King Long ranks No.2 in growth rate and No.3 in 11-12m, the traditional length King Long used to be advantageous in, following Yutong and Higer.


(4) King Long sells 92 super large buses, deceasing by 66% over last year, i.e. 179 units.

Editor:Song

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