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Position:analyst > analysis > Golden Dragon Sales Growth Analysis in January - August of 2012 (I)

Golden Dragon Sales Growth Analysis in January - August of 2012 (I)

2012-11-15    Source:www.chinabuses.org
Summarize:

www.chinabuses.org: 1. Overall Sales Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-August 2012 

158163

1324

34370

17349

9314

Jan.-August 2011 

146157

1990

28756

17077

7596

Y-O-Y Rise

8.2

-33.47

19.5

1.59

22.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-August 2012 

19005

23179

19139

12347

22136

Jan.-August 2011 

17032

22294

17977

11816

21619

Y-O-Y Rise

11.6

3.97

6.46

4.49

2.39


We can see from above that sales in Jan.-August 2012 increase 8.2% over last year. Only sales of super large buses decrease. Sales of 9m-10m increase the most, 10m-11m the least. Most of the growth rate are less than 20%, which means the growth slows down.


2. Golden Dragon Growth Condition of Different Lengths

 

 

Total 

12<L

11<L≤12

10<L≤11

9<L≤10

Jan.-August 2012

14338

5

1916

1157

295

Jan.-August 2011 

14596

16

1735

1307

281

Y-O-Y Rise

-1.77

-68.75

10.4

-11.5

4.98

Industry Rise

8.2

-33.47

19.5

1.59

22.6

 

8<L≤9

7<L≤8

6<L≤7

5<L≤6

3.5<L≤5

Jan.-August 2012

1200

390

1299

591

7485

Jan.-August 2011 

1289

635

2148

873

6312

Y-O-Y Rise

-6.9

-38.6

-39.5

-32.3

18.58

Industry Rise

11.6

3.97

 6.46

4.49

2.39


We can see from the above that:


(1) Sales of Golden Dragon buses in Jan.-August 2012 decrease by 1.77% over last year, nearly 10% less than industrial average, which means Golden Dragon is the only enterprise that decreases among the four bus manufacturers.


(2) Sales of Golden Dragon buses in most lengths decrease, and only sales of 11-12m, 9-10m and 3.5-5m increase, especially 3.5-5m.


(3) Product structure of Xiamen Golden Dragon is not rational that sales of below-8-meter account for 64%, increasing a little over last year.

Editor:Song

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