Market Analysis on Luxurious Coaches in Jan.-Oct.2012 III

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Part Three: Sales Analysis on Luxurious Coaches Valuing above ￥0.9 Million in Various Regional Markets in Jan.-Oct. 2012

Table Eight: Statistics of the luxurious coaches valuing above ￥0.9 Million in regional markets in Jan.-Oct. 2012　
 

1.1 From the above data, it is seen that the main regional markets of the the luxurious coaches valuing above ￥0.9 Million are in Fujian, Zhejiang, Guangdong, Beijing, Jiangsu etc. ten provinces. And their total market shares account for 85.59% of the total luxurious coach market shares, which rose by nearly 20% from the same period of last year. The other 23 regional markets only have the 14 percent of the market share, which decreased by nearly 20 percent comparing to the same period of 2011.

1.2 In the price segment of ￥0.9~1.5 million, the total market shares of the top ten provinces accounted for 73.38%, which rose nearly 16 percent higher from the same period of 2011, which was 57 percent. It shows this price segment market shares was in the dominated place. The other 23 regional markets only have less than 27 percent of the market share.

1.3 In the price segment of ￥1.5~2.0 million, the total market shares of the top ten provinces accounted for 94%, which increased by 21 percent from the same period of 2011, which was 73 percent. It shows this price segment market shares was in the dominated place. The other 23 regional markets only have less than 6 percent of the market share.

1.4 In the price segment of above ￥ 2.0 million, the total market shares of the top ten provinces accounted for 98.12%, which rose by 27 percent from the same period of 2011, which was 71 percent. It shows this price segment market shares was in the dominated place. The other 23 regional markets only have 2 percent of the market share.

1.5 It is seen that the higher the price segment is, the bigger the market shares of the top ten provinces is. The lower the price segment is, the more regional markets in China could afford to purchase it. On the contrary, the higher the price segment is, the less regional markets in China could afford to purchase it. It is helpful for the bus enterprisers to locate its market.

2. In Jan.-Oct. 2012, Guangdong Province is the biggest regional market for the luxurious coaches, whose overall market share is 13.02 percent. The marketing strategy for Guangdong Province is very important for the high-end bus builders as the luxurious coach's market needs is big. According to the market research, Youngman Bus accounted for nearly 50% of the luxurious market shares in Guangdong Province. Ankai Bus, Yutong Bus and Daewoo Bus etc. are the high end bus brands in Guangdong Province.

3.In Jan.-Oct. 2012, Zhejiang Province is the second biggest regional market for the luxurious coaches, whose overall market share is 12.58 percent. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy. According to the market research, the top three bus builders in this area are Youngman Bus, Ankai Bus and Yutong Bus.

4. In Jan.-Oct. 2012, Jiangsu Province is the third biggest regional market for the luxurious coaches. The average market share of this regional market in the three price segments is 12.03 percent. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy. 　　

5. In Jan.-Oct. 2012, Shandong Province is the four biggest regional market for the luxurious coaches. The average market share of this regional market in the three price segments is 8.67 percent. Shandong Province is the one of the developed seaside provinces, which push the luxurious coach's market needs in this area. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy.