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Part Three: Sales Analysis on Luxurious Coaches Valuing above ￥0.9 Million in Various Regional Markets in Jan.- Dec. 2012
Table Eight: Statistics of the luxurious coaches valuing above ￥0.9 Million in regional markets in Jan.- Dec. 2012
|
|
￥0.9~1.5 million
|
Market Share
|
￥1.5~2.0 million
|
Market Share
|
Above ￥2.0 million
|
Market Share
|
Total
|
Market Share
|
|
Fujian
|
96
|
6.6
|
83
|
7.6
|
51
|
6.47
|
230
|
6.90
|
|
Zhejiang
|
135
|
9.28
|
134
|
12.3
|
106
|
13.45
|
375
|
11.25
|
|
Guangdong
|
131
|
9.0
|
139
|
12.76
|
107
|
13.58
|
377
|
11.31
|
|
Beijing
|
98
|
6.74
|
91
|
8.36
|
71
|
9.01
|
260
|
7.80
|
|
Jiangsu
|
127
|
8.73
|
129
|
11.85
|
103
|
13.07
|
359
|
10.77
|
|
Liaoning
|
93
|
6.39
|
83
|
7.62
|
61
|
7.74
|
237
|
7.11
|
|
Sichuan
|
94
|
6.46
|
78
|
7.16
|
47
|
5.96
|
219
|
6.57
|
|
Shandong
|
123
|
8.45
|
91
|
8.36
|
71
|
9.01
|
285
|
8.55
|
|
Shanghai
|
78
|
5.36
|
69
|
6.34
|
42
|
5.33
|
189
|
5.67
|
|
Hebei
|
76
|
5.22
|
64
|
5.88
|
39
|
4.95
|
179
|
5.37
|
|
Total
|
1051
|
72.23
|
961
|
88.23
|
698
|
88.57
|
2710
|
81.3
|
From the above data, it is seen that the main regional markets of the luxurious coaches valuing above ￥0.9 million are in Fujian, Zhejiang, Guangdong, Beijing, Jiangsu etc. ten provinces. And their total market shares account for 81.3 percent of the total luxurious coach market shares, so the other 23 regional markets only account for only 18.7 percent market share.
In the price segment of ￥0.9~1.5 million, the total market shares of the top ten provinces accounted for 73.38 percent. In the price segment of ￥1.5~2.0 million, the total market shares of the top ten provinces accounted for 88.23 percent. In the price segment of above ￥ 2.0 million, the total market shares of the top ten provinces accounted for 88.57 percent.
It is seen that the higher the price segment is, the bigger the market shares of the top ten provinces is. The lower the price segment is, the more regional markets in China could afford to purchase it. On the contrary, the higher the price segment is the less regional markets in China could afford to purchase it. It is helpful for the bus enterprisers to locate its market.
2. In Jan.- Dec. 2012, Guangdong Province is the biggest regional market for the luxurious coaches, whose overall market share is 11.31 percent. The marketing strategy for Guangdong Province is very important for the high-end bus builders as the luxurious coach's market needs is big. According to the market research, Youngman Bus accounted for nearly 50% of the luxurious market shares in Guangdong Province. Ankai Bus, Yutong Bus and Daewoo Bus etc. are the high end bus brands in Guangdong Province.
3. In Jan.- Dec. 2012, Zhejiang Province is the second biggest regional market for the luxurious coaches, whose overall market share is 11.25 percent. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy. According to the market research, the top three bus builders in this area are Youngman Bus, Ankai Bus and Yutong Bus etc.
4. In Jan.- Dec. 2012, Jiangsu Province is the third biggest regional market for the luxurious coaches. The average market share of this regional market in the three price segments is 10.77 percent. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy.
5. In Jan.- Dec. 2012, Shandong Province is the fourth biggest regional markets for the luxurious coaches. The average market share of this regional market in the three price segments is 8.55 percent. Shandong Province is the one of the developed seaside provinces, which pushes the luxurious coach's market needs in this area. So it is also important for the high-end bus builders to analysis this regional markets to make the marketing strategy.
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