Founded in December 1988, Xiamen King Long United Automotive Industry Co., Ltd.
is one of the joint ventures with the longest history in coach manufacturing industry.
The Company is now jointly owned by Xiamen Automotive Industry Corporation, Xiamen
State-owned Assets Investment Co., Ltd and Sanyang Industry Co., Ltd. from Taiwan,
with the share proportion of each holder being 50%, 25% and 25% respectively.
The King
Long facilities cover a total area of 200,000 square meters with over 1800 employees,
of which 400 are technical engineers, 30 are postgraduates, who play a key role
in different sections such as R&D, IT, production management, quality control,
finance, sales and after-sales service of the company. With the product
policy of"full product category, high performance/cost ratio and fast development
of new products", King Long has taken up a leading position among domestic
coach manufacturers in the largest coach market in the world ¨C China. King
Long has been maintaining a close cooperation with a wide range of internationally
well-known parts suppliers, including German companies MAN and ZF, American companies
CUMMINS, DANA and NEWAY, French company TELMA, and Japanese companies NISSAN,
HINO, and MITSUBISHI. As a result of such cooperation, "King Long" has
established itself as the synonym of top grade coaches as well as the symbol of
marketization of coach manufacturing industry. King
Long currently offers 5 series of products, which are subdivided into 50-plus
categories, covering various buses and coaches (6-13m), and winning popularity
among tourism, passenger transport and city bus market. Additionally,
King Long products are sold to overseas markets including Singapore, Philippines,
India, Saudi Arabia, Iraq, Lebanon, Syria, Malta, United States, Argentina, Barbados,
Hong Kong and Macao. King Long product also became the designated coach that served
such significant national/international conferences and events as the National
People's Congress, the Chinese People's Political Consultative Conference, Universiade,
APEC, World Association of Chinese Entrepreneurs, CIFIT, etc. The Company passed
ISO9001-2000 quality certification in 2002, and "CCC Certification"
in February 2003, making itself one of the first CCC-certified Chinese coach enterprises.
The Company
also passed VCA certification, winning the passport to European market. BAAB evaluated
the Company as the "Bus Builder of the Year" in 2003, and the tourism
coach series as the "Tourism Coach of the Year" in 2004. Driven by the
tenet of "making world-class coach in China", King Long not only leads
the efforts of the whole Chinese coach industry in upgrading technology of domestic
brands, but brings the enjoyment of high-grade coaches more affordable to ordinary
Chinese people as well. In
June 2004, with the brand value of RMB4.908 billion yuan, "King Long Coach"
was listed as one of China's 500 Most Valuable Brands released by World Brand
Lab. In August of the same year, "King Long Coach" was evaluated as
a "Famous Chinese Brand", becoming one of the most valuable brands in
China¡¯s coach manufacturing industry. At
the end of 2004, one of the key projects of Fujian Province and Xiamen City in
2005, relocating and technology upgrading project of King Long is formally launched.
New plant site is located in Xiamen Automobile Industry City in Guannan Industrial
Park, Jimei District, Xiamen. The project is to be constructed in two phases:
Phase 1 covers an area of 25 hectares with the gross building area being 8.5 hectares,
designed yearly production capacity being 6,000 coaches and buses. With
a total investment of about RMB260,000,000 yuan, Phase 1 is expected to be completed
and put into use by the end of 2005. Reserved area for Phase 2 is 15-20 hectares.
Upon completion, the new plant will become one of the largest coach manufacture
bases in China with an annual output of 13,000 coaches and buses of large and
medium sizes. |