Goodyear’s New Market in China
2009-01-06 Source：english.chinabuses.com
After Goodyear reinforces its leadership in both the OE and replacement markets, it is looking for growth driven by new markets. For the past three years, transportation, mostly by buses, has become busier while many industries have expanded their distribution networks in China. In the next five years, transportation will see significant growth in China. Goodyear found it could not expand the old plant in Dalian's Shahekou and will begin moving its production to a new plant in Pulandian by late 2010, when construction is set to be finish. The production transfer will be completed by 2012, when the Shahekou plant will be completely closed.
The new factory will be Goodyear's most advanced, a totally green factory. It can reduce the consumption of energy by 20 percent. The facility will focus on tires for cars, and also, for the first time in China, tires for buses and trucks.
In the meantime, for the next two years, Goodyear is going to focus on the strategies that so far have led to positive results. It will be continuous improvements in costs, innovative products, building up the brand with the Goodyear Blimp, building up distribution structure, and most importantly building the best team.
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