Ankai Makes Sure its Product-Orientation Development
2009-02-11 Source：
Summarize：Historically, Ankai has produced both bus chassis and complete coach systems, but in recent times it has focused on production of completed vehicles, and is now producing less chassis, because nearly ...
Historically, Ankai has produced both bus chassis and complete coach systems, but in recent times it has focused on production of completed vehicles, and is now producing less chassis, because nearly all bus manufacturers want to produce bus chassis themselves and the volume and the profit margin is reducing.
Today Ankai is motivated towards expanding its product portfolio. Several years ago it only produced luxury coaches and basic chassis, but the management team realized it needed a larger portfolio of products to penetrate different segments of the market. As such, the company increased its offering to include shorter and medium sized coaches.
In fact, in 2007, Ankai has achieved a remarkable increase in the production volume of its popular intercity buses. In 2004–6, its K40 and K47 long distance models, derived from the original Setra bus, made the largest contribution to turnover, but this year sales have dropped off and sales of the intercity range have increased. The main reason for the decline in the 11m and 12m coaches is competition. Originally, the long distance coach was the most profitable vehicle but the competition on this market is fierce. Sales of the intercity bus are continuing an upward trend.
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