Low emission vehicles enter fast growth era
2009-02-18 Source：
Summarize：Since 2006, the market future of low discharge vehicles is bullish. Industrial experts believe that to expand their market share, low discharge vehicle manufacturers should speed up the pace of self-i ...
Since 2006, the market future of low discharge vehicles is bullish. Industrial experts believe that to expand their market share, low discharge vehicle manufacturers should speed up the pace of self-improvement on the basis of the powerful support of policies and thoroughly discard the former market image of low price with low quality.
Due to a series of changes in terms policy, market maturity and products themselves, the development of low discharge vehicles in 2009 is paid much attention to. Liu Jinliang, General-Manager of Geely Sales Co., Ltd. once said, "The year of 2009 is a gold opportunity for low discharge cars." In view of reality, low discharge cars will certainly welcome a rare development opportunity this year.
The development environment grows increasingly mature.
"Restrictions on low discharge cars" once implemented in 84 cities impeded the large-scale development of low discharge cars which maintained a short presence. Six government departments including the National Development and Reform Commission (NDRC) jointly issued The Notice on the Advice of Encouraging to Develop the Energy Conservative and Environment Friendly Low-discharge Cars at the end of 2005, and then the government made some adjustment on automotive consumption tax. These policies aroused the comment of "The spring of low discharge cars is coming" in the industry. In 2005 and 2006, the production and sales volume kept grow quickly.
However, the sales volume of low discharge cars which experienced quick development began to decrease in 2007, and their market share shrank somewhat. In the usage tache, the cost of low discharge cars is basically equal to that of mid and high grade cars, which prevent many consumers from choosing low discharge cars. In the second half of 2008, a series of regulations issued by the government began to change such a situation. The advantages of energy conservation and environmental protection of low discharge cars can be fully shown in the using cost, and relevant policies which are to reduce the cost of low discharge cars are being made. All these are advantageous for the quicker development of low discharge cars in 2009.
Actually, besides the supporting polices, the new opportunities for low discharge cars in consumer market are coming. Due to the strengthened promotion of resource conservation and environmental protection, the enhanced car using cost in urban households, and the influence of 2008 international financial meltdown, many consumers became more rational and mature in car selection, and their former attitude for large cars only have changed already.
Years of accumulation prepared enough conditions and laid solid foundation for the development of low discharge cars, and today, the development circumstances for low discharge cars have grown gradually mature.
Competition pattern gradually takes shape
In the domestic auto market, the earliest emerged low discharge cars are represented by Xiali, Changan Suzuki Alto and Yunque, whose discharge are from 0.6L to 1.0L. After the consequent "Restrictions on low discharge cars" policies were implemented in various cities, small cars with a discharge from 1.0L to 1.3L developed well, and China's independent brand cars started their first step from such a discharge segment, for instance, Chery and Geely launched their well-sold low discharge cars successively. In a quite long period, low discharge cars with China's independent brands dominated the low discharge car market. However, the competition pattern is always changing. In recent years, quite some joint brands made more efforts to the low discharge market, and the discharge of low discharge cars are mainly from 1.3L to 1.6L. On such a market, both China's independent brands and joint brands are ready to start.
Over years of strategic adjustment, joint ventures made progress in terms of market suitability of car types and cost optimization. In the past, joint ventures seldom entered the market of cars priced under RMB100 thousand yuan, but now, Guangzhou Toyota and Beijing Hyundai, Guangzhou Honda, Changan Ford Mazda all launched competitive low discharge cars in such a price section.
It was just the competition pressure that brought development drive for China's independent brands. In the past years, the technology content and quality of low discharge cars with China's independent brands have been improved greatly, and their competitiveness is growing stronger day by day. China's independent brands launched such low discharge car types as GWPERI, BYD F0, Geely Panda etc.
The effort of China's independent brands and joint brands led to the completely formed market competition, and the consequent technological improvement and quality maturity of products will drive the new round of development of low discharge cars.
Small quality cars becomes the mainstream
In the past years, when it comes to low discharge cars, people would describe them as "low grade, low quality and low price". The reasons preventing consumers from buying low discharge cars include low technological content, insufficient power performance, and less strong safety of the complete car. In recent years, quite some car makers began to realize that only quality cars could change the consumer demand from large-oriented to small-oriented, and only when the comprehensive performance like power performance and safety on basis of energy conservation and environmental protection could the low discharge cars attract consumers. Therefore, the production of "small quality cars" became the new tendency in low discharge car sector, and the necessary condition for low discharge cars to embrace a new round of growth.
Looking back the market in recent years, it is easy to find that there are quite some choice products in those recently launched low discharge cars, which made consumers have a new opinion of low discharge cars. Besides the constant characteristics like economy and fashion, these small choice products have been improved substantially in terms of safety, chassis, engine, degree of comfort, internal space etc.
Low discharge cars nowadays are quite different from that yesterday. Small quality cars have come to our side indeed.
The year of 2009 is full of opportunities for low discharge vehicles. With such an opportunity, the most direct problem for low discharge vehicle manufacturers is how to adjust their producing model, update technological and product performance, so as to continuously meet the market demands and get more opportunities of future development.
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