For Higer Bus, the Rules of 10-year High-development can be Tracked
2009-02-19 Source：Higer
Summarize：In domestic bus industry, Higer Bus Company Limited (hereinafter referred to as Higer Bus) is a young player, and also is the fastest developing one. Since the establishment in December, 1998, Higer Bus has become the biggest bus manufacturer from the “king of medium bus” in China gradually via enhancing management, exploiting overseas market, and focusing on the ‘concept of safety’. Just for 10 years, the saleroom of Higer Bus has exceeded 5 billion RMB.
In domestic bus industry, Higer Bus Company Limited (hereinafter referred to as Higer Bus) is a young player, and also is the fastest developing one. Since the establishment in December, 1998, Higer Bus has become the biggest bus manufacturer from the “king of medium bus” in China gradually via enhancing management, exploiting overseas market, and focusing on the ‘concept of safety’. Just for 10 years, the saleroom of Higer Bus has exceeded 5 billion RMB.
Enhancing the supervising management; seizing the product quality severely
It said that from the very beginning of establishment, Higer Bus had concentrated on quality management of the products. The working principle of “Reform and Adjustment in Time Limit” has been insisted in Higer Bus for many years. Quality Guarantee Agreement is signed with the suppliers every year to ensure the components quality.
At 10th of October, 2006, 500 Higer buses were on their way to Qatar with purpose to serve the 15th Doha Asian Games. It was the first time for buses of China to go abroad and provide service for the international large games. “The hot weather in Qatar and local driving habit of non-flameout for long time require excellent performance for the buses. However, our buses overcame the severe test and gained a lot of reputation from all aspects. Thank to the outstanding performance of Higer bus, customers from Qatar set orders to our company with total quantity of more than 1000 units after the Asian Games” Wang Xinliang, Director of Brand Management Dept. said.
Cooperation with the King on the road to expand overseas market
With unremitting efforts, Higer Bus wins good reputation in the market, as well as praise from the international neighbor companies. At the beginning of this year, Luxury Bus Business Dept. is set up to cooperate with SCANIA that is a large international manufacturer with the name of “King on the road” to produce luxury bus with dual-brand: SCANIA-Higer. Thus, the brand image is improved and Higer is preparing to enter European and American market positively
“The cooperation between Higer Bus and SCANIA begun at 2004, In March of 2007, SCANIA and Higer signed strategic cooperation agreement formally.” Zhou Zhirong, General Manager of Luxury Bus Business Dept. said, Higer Bus has met new development opportunities. By October this year, nearly 100 SCANIA-Higer luxury buses were delivered to the customers. Now, they have developed many new models to get ready for European and American market.
Promoting safety concept to service society and benefit customers
Higer Bus defines the service process depending on customer’s demands. “As for the requirement of product maintenance and complains, we set up service center, parts distribution center and call center. Meanwhile, system support center is also founded to ensure high efficient operation of the service system.”
As the vehicle for carrying people, the bus safety is of great importance. Higer Bus focuses on the propaganda of bus safety. It held “Higer Safety Course” to popularize the traffic safety knowledge, to improve the safety awareness of passage transporation and to reduce the accidents.
Reviewing the decade of Higer Bus, the company not only developed rapidly with significant achievements, but also took the social responsibility with own development and aimed at popularizing the safety concept everywhere in the state. Making the customer more safer is permanent target of Higer Bus .
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