Innovation and internationalization in Golden Dragon
2009-03-12 Source：english.chinabuses.com
Summarize：As the spearhead in penetrating the international market, Golden Dragon makes consistent efforts to pursue excellence of workmanship and innovation of technologies and constantly turns out products be ...
As the spearhead in penetrating the international market, Golden Dragon makes consistent efforts to pursue excellence of workmanship and innovation of technologies and constantly turns out products befitting regional market conditions in an effort to increase its share in the overseas market.
Golden Dragon Haicang Plant
In response to regional requirements, Golden Dragon modifies existing products and technologies in order to pass rigorous testing by vehicle certification authorities in various countries. To date, Golden Dragon has obtained more than 55 certifications in radio interference, maximum speed limit, interior and exterior noise, and front and rear-end collision and side rollover. It has successfully penetrated the markets in more than 40 countries and regions, including Iran (EU certification), Russia (GOST certification) and the Middle East (GCC certification). On August 17, 2006, Golden Dragon was named a “National Complete Vehicle Export Base Enterprise” by China’s Ministry of Commerce and National Development and Reform Commission.
Golden Dragon has been strengthening the innovation and introduction of technologies in an effort to bridge the gap with advanced foreign coaches. As early as 2004, Golden Dragon recognized that integral coach bodies would be the future development direction of coach bodies. Thus, Golden Dragon’s Technology Center began introducing technologies and teaming up with experts from the Department of Vehicle Bodies at Jilin University to study the load transfer characteristics of integral coach bodies. By making and testing sample vehicles, Golden Dragon has designed an integral coach body with proprietary technologies. In addition, Golden Dragon has developed proprietary core technologies in hybrid-power coaches, low-entry public buses, and clean-energy coaches. Moreover, Golden Dragon has broken new grounds in the research of coach energy efficiency, environmental friendliness, and safety technologies.
Golden Dragon Electrophoresis Production Line
Golden Dragon has been making great efforts to optimize its production process and improve its product quality. To evade “homogenization”, which is common among coach manufacturers at present, and to avoid being caught in vicious price competition, Golden Dragon has further improved its product quality to boost the competitiveness and market shares of Golden Dragon Coaches. In early 2007, Golden Dragon committed more than RMB 100 million Yuan to build China’s first large-sized complete coach body pretreatment and cathode electro-coating line, and renovated and expanded its original coating, welding, general assembly and chassis assembly lines. With a comprehensive upgrade of its processes and product quality, Golden Dragon has brought its coach body quality up to international standards. The opening of the cathode electro-coating line marks the beginning of the efforts of China’s large-sized coach manufacturing industry to ultimately bring its coating and body corrosion and rust resistance levels up to the standards of mid-range sedan cars and to first-class international coach manufacturing standards.
Technology, Innovation and Quality are the three main factors behind Golden Dragon's great success. The company's staunch commitment to technology, quality and services has allowed it to become a major player in China's passenger vehicle industry. Golden Dragon remains dedicated to the development and application of new technologies. The company sets out to fully satisfy its clients, and it is this desire that is the driving force behind the company's work in research and development. We strongly believe that customer satisfaction and market demand are paramount, and we achieve our goal of customer satisfaction thanks to our full-load technology, as well as the company's safety, energy conservation and environmental protection technologies, all of which are among the most advanced in the national passenger transport industry. Our devotion to development can be seen in every vehicle that we make, and it is our aim to set the direction of the industry through innovation that matches the age that we live in. Golden Dragon will continue to provide its clients with vehicles that offer convenience and comfort. We will further embrace science and continue to innovate so that we can offer vehicles that are safer, more energy efficient and environmentally friendly.
Golden Dragon Buses serve for Beijing Olympics
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