Auto Enterprises Upbeat on 2009 Growth Prospects
2009-03-24 Source：internet
Summarize：Shanghai Volkswagen: maintain steady improvement
Shanghai Volkswagen keeps a modestly optimistic attitude toward the automobile market in 2009. They think that although the situation of automobile m ...
Shanghai Volkswagen: maintain steady improvement
Shanghai Volkswagen keeps a modestly optimistic attitude toward the automobile market in 2009. They think that although the situation of automobile market is severe this year, optimistic anticipation can be realized with proper response and dedication to the improvement of the comprehensive power of the enterprise and industry.
The business guideline of Shanghai Volkswagen this year is to maintain steady improvement of the market. Shanghai Volkswagen has been dedicated to the improvement of active marketing capability and comprehensive competitive power since 2004. So in terms of the practical production and sales plan, Shanghai Volkswagen adopts the mode of order form, depends on dealers and adjusts the monthly production plan dynamically according to the practical demand of end users. This year, Shanghai Volkswagen will further strengthen the enterprise's internal management, increase the enterprise's operational and management efficiency, enhance the dealers' network operation ability and confidence, improve the enterprise's mastery and judgment of end market and maintain the enterprise's reasonable stock. The specific measures include: strengthen regional marketing management and channel operation ability; do not join in a price war, improve the consumption confidence; strengthen the dealers' sales management and capital management and improve the operational ability of the whole network system; focus on the development of potential consumers and improve the network's market development capacity; strengthen and improve the network's integrated service ability, etc. In addition, the existing new product plans of Shanghai Volkswagen will also be launched as is planned.
Dongfeng Honda: optimize the development of mesh points
In view of the difficulties on the automobile market in 2009, Liu Yuhe, Executive Vice President of Dongfeng Honda, speaks frankly that the enterprise will respond with the business guideline of "focus on the market, proceed steadily, win on the big market and develop continuously".
The sales target of Dongfeng Honda in 2009 is expected to be about 180,000, which keeps the growth of about 10%. Its management goal is to strengthen the delicacy management in all fields.
Dongfeng Honda will depend on the optimization of the development of mesh points to realize its aim. The first special repair shop affiliated to Dongfeng Honda opened in Shanghai on October 18, 2004 and altogether 10 shops were built that year. The network construction of Dongfeng Honda has been gradually carried out since then. There are 230 special repair shops affiliated to Dongfeng Honda until 2008, which are distributed in main cities all over the country. Through building a powerful and high-standard marketing network, products under Dongfeng Honda have obtained more reliable and powerful support of network and service system. Therefore, when developing new mesh points this year, Dongfeng Honda considers it important to guarantee the profitability of the opened mesh points with "quality" first and "quantity" second. Based on the rapid development in the previous two years, they will slow down their steps, optimize the overall arrangement, transfer the emphasis to central and western regions and improve the service arrangement with the development of new mesh points.
SAIC Motor: develops self-owned brand persistently
Although the self-owned brand of SAIC Motor is in the phase of initial integration after "Shanghai-Nanjing Cooperation", the building of SAIC Motor's self-owned brand last year still had much to say. Multiple new products were launched successively, the marketing capability was strengthened continuously, Lingang Plant was put into production and the arrangement of production capacity was basically completed. At the same time, they sped up the integration of resources and promoted the integrated management of Roewe and MG.
With challenges and tasks in 2009, SAIC Motor will focus on reducing cost and increasing efficiency firmly, expanding the market and developing self-owned brand and new-energy automobile, etc. to ensure "guarantee benefits, adjust steps and plan the future", finish all tasks comprehensively and try to realize the steady and healthy development of the economy. After integration, the self-owned brand of SAIC Motor has formed an organic whole and the whole production arrangement, development & research, procurement and marketing is gradually integrated, that is to say, the self-owned brand of SAIC Motor will realize uniform planning, uniform procurement, uniform development & research, uniform marketing and uniform production. This year, SAIC Motor will strive for breakthrough in the development of new products of self-owned brand and the development & research of new-energy automobile, etc.
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