King Long Pays More Attention to Internal Management
2009-06-01 Source：english.chinabuses.com
It’s not optimistic about the development of bus industry in 2009, bus enterprises can not help thinking: how to improve the ability to resist risks in the gloomy economic situation. All enterprises are seeking for development, meantime, however, bus enterprises begin to change from full attention on market shares to improve internal management .Recently, Xiamen Kinglong announces this year to be the "Internal Management Year”, and focuses on enhancing the internal management, with expect to enhance overall competitiveness, and achieves sustainable development.
In 2007, Kinglong launched medium-term strategical planning, clearly took opening up overseas markets as one of its most important strategies, 2008 is the second year of medium-term strategical planning, it is called "International Year." Though the international market was severely affected by the financial crisis, Kinglong still achieved sales income 1.4 billion yuan (＄2.053), up by 85%. Judging from this, Kinglong medium-term strategical planning is effective.Kinglong makes adjustment in the gloomy market this year, and it is called "Internal Management Year”. Xu Xiangdong, vice general manager of Kinglong, thought, though it’s not optimistic about the market prospect, China’s bus enterprises are still in growth stage, market shares will concentrate to strong enterprises, enterprises should grab the opportunity to enhance their competitiveness.
According to Xu Xiangdong, Kinglong calls 2009 "Internal Management Year”, hopes strictly control costs, enhances team building, ensures that the company has good cash flow, and enhances the overall competitiveness of the company. For this, Kinglong develops a four-character policy, including "speeds up the integration of product markets, full implementation of cost control, ensure products quality improvement, continuous management” four aspects. Kinglong will also through "integration of big buses and public buses, Nanjing products planning ,positioning and quality improvement, hybrid and electrical products development, optimization of sales channels, customers management upgrade, breakthrough of light-duty products sales, establishment and operation of cost control system, launch budget management, determine posts , personal allocation and performance improvement, carry out customers satisfaction surveys, norm management and technology enhancement , upgrade the quality of products , optimization of supply, production and sales procession, specify management responsibility ,around 14 practical aspects.
Kinglong, not only through internal management to improve enterprise competitive environment, it also starts from the products ,launches a series of new products aiming at various sub-fields, shows its strong R & D strength. XMQ6140P, launched by Kinglong, belongs to Longwei sleeper series, it inherits the classic style of Longwei series, innovatory and improved body designs meet the overall aesthetic requirements for sleeper buses. Kinglong also launches 13.7 king-size products, on one hand, It makes use of the influence of Longwei brand, enriches Xiamen kinglong sleeper products, enhance competitiveness, on the other hand, it is facing the competition of railway and road, provides products to customers with good cost performance. Besides, in accordance with different customers’ needs, kinglong also launches XMQ6520A + Sea Lions, luxury business travel bus XMQ6996VIP, and new products XMQ6120C developed special for Italian market.
It is reported that three shareholders have total shares of kinglong, kinglong motor accounts for 51% of total shares, Xiamen Electrical Group accounts for 24% of total shares, Taiwan Sanyang accounts for 24% of total shares. In the collision of three cultures, kinglong makes new attempts in accordance with changes in the markets. According to Yang Guojun, general manager of kinglong sales company, that the existing sales model are "based on direct sales, supplemented by distribution”, which is the embodiment of timely adjustment strategies by Kinglong.
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