Brilliance Jinbei Aims at Europe
2009-06-05 Source：english.chinabuses.com
Currently, many automakers have to face global economic recession and lower their sales target. But, not all of automakers are doing this. Brilliance Jinbei has ambition this year. According to the statistics from Brilliance reports that it exported 10,115 vehicles last year, the main export markets are Southeast Asia, Africa and Latin America. In the year of 2009, Brilliance is targeting a sales number of 26,000 units outside China. Besides that, it wants to explore more market in Europe.
Hans-Ulrich Sachs, managing director of HSO Motors Europe, the European general sales agent for Brilliance, expects auto sales to touch 3,000 units this year, with bulk of the sales in Germany. Sachs is confident that Brilliance will perform well due to its competitive prices and design. "We are also confident as we score well on safety parameters," he said. Michael Bnning, sales and marketing director of BLG Automobile Logistics, HSO's Brilliance business transportation partner, is convinced that there will also be a niche in the upper class market for Chinese automakers: "We believe in Brilliance and in their future plans of selling autos in Europe." He added that his company and HSO are willing to further collaborate with Chinese automakers to improve the performance in future European crash tests.
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