Network Marketing Boosts Auto Sales
2009-09-27 Source：internet
Summarize：English.chinabuses.om: Statistics shows that around 80 percent of auto demands are from network sale in the U.S. Convenient, prompt and individualized services make such a mode of network sale changed ...
English.chinabuses.om: Statistics shows that around 80 percent of auto demands are from network sale in the U.S. Convenient, prompt and individualized services make such a mode of network sale changed from demand to actual purchasing power. The trait of explosive growth of China's auto sales volume makes multiple unique sales modes shaped in China's auto market. Network sale emerged several years ago, but it has not yet been mature, so China's auto industry is exploring actively how to exert the advantage of network sale.
In China, autos have not entered into families for a long time, but the explosive growth in auto market makes the auto sales mode changed rapidly. From manufacturers' direct sale to setting up solid shop, forming auto trading market and 4S shops' spread all over China, consumers have formed the habit of "looking around the market prior to buying autos" gradually in such a change course. They will firstly visit trading markets or 4S shops to look at auto types, figure down price and stretch to those autos by trying to ride or drive.
But unconsciously, consumers' purchase habit for autos has changed from "looking around the market firstly" to "searching the Internet firstly". As there are nearly one hundred brands and around six hundred auto types, it is very difficult for consumers to obtain so much information in a short time via "looking around the market", to say nothing of consulting more detailed information; plus it's mostly the first time for Chinese consumers to buy autos, they are not acquainted with such knowledge as autos' performance and configuration very well. But network's characteristics can just meet such a demand like looking for a needle in a haystack, and people begin to be accustomed to surf on the Internet for "selecting goods and comparing prices".
"The major role that the network is playing right now is information function. The network is becoming an important information tool for auto buyers, as well as an important method for manufacturers and dealers to promote products and concentrating client sources." Wang Du, Deputy Secretary General of China Automobile Dealers Association (CADA) generalized the major function of the network in China's auto sale.
Many websites are also stretching such an information function. Take www.51auto.com that does well in providing the information about second-hand autos as an example, Li Haichao, President of the net, introduced that besides insisting on the traits of fast upgrade and providing abundant information about second-hand autos, the website has also developed special tools for second-hand auto deal, i.e. the inquiry system for reference price of second-hand autos, what consumers only need to do is to input the area, auto type and manufacture date of the auto wanted, the system can show dealers' quotations and the medium price in the market.
In addition to searching data and inquiring price on the Internet, can people introduce autos into their families through clicking mouse like buying books and clothes?
If searching carefully on the Internet, it's easy to find that there exist many attempts in China's auto network sale that can make people's eyes twinkled with excitement.
After filling out an order and relative data, and passing examination and verification, select the color and configuration wanted and place the order, several days later, pay deposit on the internet, and half a month later, check new cars and make full payment, salesmen will drive the auto to the consumer's dwelling a few days later. In China, 1000-odd consumers have bought Chery A1 via such an online purchase procedure and enjoy a price preference of RMB3, 000 yuan relief.
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