Ankai Breaks Price Barrier in Marketing
2009-09-28 Source：english.chinabuses.com
Summarize：As Ankai planed, the cells of the pure electric vehicles will be lent to the customers. On one hand, the cost of purchasing vehicles would be largely reduced; on the other hand, it’s cheaper for pure electric vehicles as the price of gasoline is getting higher. The person in charge of Dalian Public Transport Company, which has purchased Ankai pure electric vehicles recently, said that the crude oil price maybe rise later this year as the recovery of the global economy; the leasing electrokinetic cell method will keep the fees no more than traditional gasoline buses.
English.chinabuses.com:It has became a consensus of the international community that new energy vehicles will replace traditional gasoline cars gradually, and the electrokinetic cell, as the core component, is vital in the development of new energy vehicles. Currently, marketization of the electrokinetic cell is still comparatively low, as pointed by insiders, it’s unrealistic to commercialize the electrokinetic cell in a short time and the basic reason is the high costs. The cost of electrokinetic cell is half of the complete vehicle, which is one of the basic reasons that electrokinetic cell cannot form the market. Now there is no any cost-effective electrokinetic cell that can meet the performance and cost need of marketization which becomes the biggest bottleneck of the development of new energy vehicles.
Countermeasure: leasing electrokinetic cell
Put yourself in the shoes of the development of new energy vehicles, it’s not hard to find that leasing electrokinetic cell is an effective way to reduce prices. Actually leasing electrokinetic cell has already became large scale preliminarily; as for the industry of new energy vehicles, it’s learned that only Ankai released the leasing electrokinetic cell method in China besides Nissan has similar method in Japan, which are all due to high costs of the cells and large investment of the charging equipment.
Ankai pure electric luxury buses
As Ankai planed, the cells of the pure electric vehicles will be lent to the customers. On one hand, the cost of purchasing vehicles would be largely reduced; on the other hand, it’s cheaper for pure electric vehicles as the price of gasoline is getting higher. The person in charge of Dalian Public Transport Company, which has purchased Ankai pure electric vehicles recently, said that the crude oil price maybe rise later this year as the recovery of the global economy; the leasing electrokinetic cell method will keep the fees no more than traditional gasoline buses. More importantly, Ankai could effectively manage the cells, and they can also control recycle and reuse of the cells. At the same time, clients of Ankai could trade in cells if the new automobile-used cell can be popularized.
As many people has predicted, new energy vehicles will dominate automobile market. As the rise of electric vehicles and electrokinetic cells, we will witness the appearance of leasing electrokinetic cell and charging station of electric vehicles. As the bellwether of domestic new energy buses, Ankai made great achievement in new energy vehicles. In the future, Ankai will focus on the technology development of pure electric vehicles and transposition marketing.
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