[Belgium] Interview of King Long's Vice General Manager
2009-10-22 Source：english.chinabuses.com
English.chinabuses.com: Since 2005, Xiamen Kinglong United Automotive Industry Co., Ltd (Kinglong for short as below) takes part in Busworld Kortrijk and this is the third time for Kinglong showing at Europe. Mr. Zhu Guoqiang, vice general manager of Kinglong, told to English.chinabuses.com that Kinglong’s overseas strategy is High Starting Point and Globalization.
Kinglong Booth at Busworld Kortrijk
Mr. Zhu says European market is the hot spot for buses and coaches industry. Currently, Kinglong aims to take a breakthrough in the markets of Great Britain, France, Germany, Italy and Spain. These markets concentrate the world's most advanced bus and coach technology. If Kinglong's products can occupy these markets, Kinglong will win the whole European bus and coach market.
Kinglong People Get Great Courage
Kinglong clearly knows its current situation. Compared with many global bus manufacturers, such as Mercedes-Benz, Scania, Volvo, Neoplan, etc, Kinglong still lags behind very far. It is the newcomer. Hence, Kinglong needs to explore its new growth point in Europe. For example, Kinglong chooses the tourism bus in the length of 9-10m to knock the European market. That is a very clever sales method.
Since 1990s, Kinglong starts to expand the overseas market. Its products successfully enter many countries and region in the world, including Southeast Asia, Middle East, Middle Asia, East Europe, etc. Since the year of 2003, Kinglong buses access to West Europe, North Africa, South America, South Africa, Australia, West Africa, etc. Mr. Zhu proudly says Kinglong has total 55 after service stations in overseas market till now and all of these service stations around the world can guarantee its buses and coaches running smoothly. According to Kinglong’s short-term plan, it will stick on the rapid development track and the share of its overseas revenue will reach 50 percent.
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