Higer Bus: Competitive with Soft Power
2009-12-18 Source：www.chinabuses.org
Summarize：The soft power of the bus builders can be found through the real experience such as the drivers' assess and the after-sale service. Higer Bus provides the technical training in terms of the specific condition of various areas of market each year, which was impressed deeply.
www.chinabuses.org : You can enjoy the "1+1+1" service, namely, a piece of the day's newspaper of "Peninsula City News”, a cup of spring and a waste bag when you take the Yantai transportation bus. Such service is popular in the local area. We wonder what the standard of this first-class passenger transportation enterprise when it chooses buses is.
The vehicles parked before the Yantai bus station.
Safety, the first standard of access
Wu Guofang, the minister of the technical management department of the Yantai Transportation Group said that “In our opinion, not all the buses with the national announcement are safe, and actually we have many practical criteria of the safety."
She disagreed that the safety was confirmed now that the permission of access to market has been owned with national announcement. In fact, it is hard to explain why there were many traffic accidents caused by the buses allowed to be sold in the market.
Higer bus serving for the Yantai passenger transport
In Wu Guofang's opinion, the safety is ensured through the separate practical operation and the announcement with the permission to market specifies a model, which refers to a group or several groups of vehicles.
Wu said "We will first make some operation tests with a small amount of buses before purchase new models. It is quite possible we will not use this models even the products of this manufacturer if the potential safety concerns found."
Wu indicated that Higer is the most successful company in the respect of safety with the zero accident rates in recent 5 years in Yantai.That is also the reason of the increasing proposition of Higer buses in Yantai Transportation year by year.
More attention to the soft power of company
The valuation standard for many transport companies emphasizes the hard index such as safety, reliability, economy, comfort and environment. Wu showed that they still paid attention to the soft power of the companies apart from the factors mentioned above.
The soft power of the bus builders can be found through the real experience such as the drivers' assess and the after-sale service. Higer Bus provides the technical training in terms of the specific condition of various areas of market each year, which was impressed deeply.
Higer has created a famous brand in the training supplied to the customers. The large-scale training such as the "Higer Safety Class" has lasted 2 years. Such training activity refers to 20 classes and over 2000 people within 3 months in 15 cities. "Higer Safety Class" has been a powerful feature of the soft power of Higer Bus.
A famous saying mentions that the soft power is the extension of the hard power and the soft power will bring out more strong competitiveness. This is just what Higer shows.
Views:0Editor：Andrea
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