Higer Bus: Ingenious in Region Market Competition
2010-02-03 Source：www.chinabuses.org
www.chinabuses.org: According to the eleventh five-year plan of Hebei province, it is possible that the high speed railway will be connected among cities in the end of 2010, which means heavy pressure for the passenger transport companies there. It is known that Higer Bus completed the expected sales objective in Hebei in terms of the fierce competition.
Higer gas buses ordered by Hebei Xinji
Big Breakthrough in the end of 2009
Wu Weijian, the manager of market department of Higer Bus said that," It sold 317 buses in Hebei market, including 192 passenger buses, 59 group vehicles, 56 tourist buses and 10 public buses with the total sales volume of almost 14.65 million USD and successfully achieved the sales objective of the whole year."
Higer buses purchased by Heibei Hanyun
It is known that Higer Bus got the monthly income of about 3 million USD with the brand influence and good reputation in December 2009 although the sales amount was only more that 10.3 million USD in the previous months.
Three Giant Steps in 2010
Wu was confident and showed that, "Our sales objective in Hebei market is breaking 100 million yuan (about 14.65 million USD)" And " We will make effort to reach 50% of the sales objective in the first half year and then we will possibly break 17.6 million USD in Heibei".
Wu Jianwei, the manager of Hebei market received the interview.
Market Layout:
To consolidate the mature market with steady development; to remain the growing-up market with the double sales; to open the rising market with the most potential.
Value Added Service:
To offer safe operation and management training; to continuously proceed with the vehicles checking activities at certain time; to enhance market competitiveness through improved service quality.
Brand Influence:
As one of the China 500 most valuable brands, Higer bus is the famous Chinese brand with the value worth of around one billion USD, which undoubtedly sets up the good foundation for the area marketing capability.
The market staff of Higer Bus in Hebei indicated that, "It is the proper price, high quality and good reputation that really move the customers." It is expected of the performance of Higer Bus with these three important guarantees and the confidence of the excellent team in Hebei bus market in 2010.
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