Yuchai Honoured Chinese Brand Image Award in 60 Years
2010-02-10 Source：www.chinabuses.org
www.chinabuses.org: During “Rising Chinese Brands & the 2nd China Brand Forum and Award Ceremony”held in Jan. 16, 2010, Yuchai by Guangxi Yuchai Group was rewarded “Chinese Brand Image Award in 60 Years”, and Yanping, president of the board, was rewarded 2009 China Brand Contribution Figure.
The 2nd China Brand Forum Award Ceremony made an inventory of rising China brands last year and commended enterprises and entrepreneurs contributing to establish national brand image and construction of self-owned brand in the 60-year economic development and financial crisis in 2009.
"China Brand Image Award” is a special award set in 2010. The committee expressed that given that some enterprises founded or inherited some famous national brand and set good image internationally with comparatively high international competitiveness. And they have evaluated brand concept, market share, contribution in industry, international competitiveness, brand expand ability, as well as their contributions to 60-year economic development.
And Yanping was chosen after rigorous examinations on contributions to enterprise brand, leadership, impetus, foresight, innovations, self brand image, credibility, and social responsibility.
Themed “Combat Crisis: Rising China Brand”, the forum aims to summarize development strategy of China national brands under financial crisis and talking about how to set make use of the opportunity in the post-crisis era. Aifeng, the famous brand expert and deputy director of China brand strategy promotion committee, and Mao Yushi, famous economist and head of Tianze Economy Institute, and Yao Jingyuan, general economic engineer of national statistic bureau & spokesman etc experts and government officials were invited to the forum.
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