Yuchai Power Launches Professional Marketing in 2010
2010-02-25 Source：www.chinabuses.org
www.chinabuses.org: Inheriting excellent performance last year, Yuchai Power is continuing to conduct professional marketing in 2010. Yanping, chairman of boards raised requirements of developing with times and making breakthrough.
To realize the new goal, Yuchai Power will adopt new marketing strategies: to make changes, adjust structure, internationalization, and leaping development.
First, Yuchai power will promote changes on marketing, and pay more attention on professional management.
Second, Apart from increase quantity, Yuchai Power will make every effort to improve quality of their products. And they will also plan product introduction and breakthrough of key segment markets to make effective improvement and ensure Yuchai Power long and effective development.
hird, they will build a professional Yuchai in the following eight aspects, professional product research and development, professional manufacturer, professional quality control, international approves, global purchase, professional marketing team, construction of global marketing channels, set up of global service networks etc.
Forth, Yuchai Power is heading the goal of becoming the first enterprise selling more than 500,000 diesel engines. They will also plan and promote future marketing programs, market positioning, as well as marketing strategies.
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