Yutong Bus: Inviting and Going out
2010-03-23 Source：www.chinabuses.org
www.chinabuses.org: When China bus industry was down last year, Yutong Bus became the biggest winner by “inviting and going out” brand promotion strategy.
When Yutong Bus launched “Drive your value” activity on Oct. 11, 2007, there were many doubts among media. Because Yutong Bus, the biggest Asian bus maker, has forged their brand of “Durability is gold” by two years, and can customers accept the sudden changes?
However, these queries have all vanished two years later. Yutong Bus has always dominated the best brand through deep ploughing.
Since April 15, 2009, Yutong launched their “Drive your value” activity, and they invited customers to come to their base in Zhengzhou to experience research and development, production, craftsmanship and quality.
Yutong has prepared every circles with utmost care, no matter the only bus test center around the globe or whole vehicle anode electrophoresis production lines, engine thermal management system, or application of new materials, from visit routes to commentator.
There have been 754 customers and 5,961 person/time joining the activity since end of last year, among which there are 282 big customers with participation rate as much as 60%.
After launched for seven days, the first Yutong Cup Drivers Energy-saving Competition was launched in Beijing. The activity spread to over 3/4 regions of China for over forty thousand km, and more than 500 drivers in nearly 300 passenger transport companies from twenty-five provinces joined the activity.
Yutong new production base with over twenty thousand units production capacity was launched in Zhengzhou in late 2009.
Views:0Editor：Eric
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