Changan to Make Profits by Tighten Fiscal Policy
2010-06-12 Source：www.chinabuses.org
Summarize：Changan Bus is stingy on luxurious shows and expensive activities but spend a lot on quality improvement and researches to truly promote their products and services.
www.chinabuses.org: In China bus industry, Changan Bus is thought to be the stingiest bus builder, so how would Changan make breakthrough in the bus markets? Journalist from Chinabuses.com exclusively interviewed general manager of Changan Bus, An Jianjun, after starting ceremony of Changan Bus Cup Fuel-saving Match in Baoding.
An Jianjun, general manager of Changan Bus
Changan Bus promotion and new product introduction activities are not as grand as other competitors in China bus industry in the past few years. So Changan really cannot afford bigger activities? In fact, as we all know that Changan Bus is mainly selling medium and minibus products, so their first priority is to reduce costs to provide the most reliable products for customers. Their costs can be saved by 10-15% by the comparatively tight finance policies, so their customers can get tangible benefits.
Changan bus to serve Fuel-saving Match
There is one saying in Chan bus industry which is price is the first priority on countryside bus markets, city buses may be sold by customers relations, and the competition of intercity and tourism coaches lie on quality. Changan Bus market position is countryside and city buses, so they pay much attention on quality and services. “We don’t always appear on big bus shows and media, for they are competing luxury and configurations on these occasions. But we prefer saving the costs to improve our products,” explained Mr. An.
The considerable attitude won trusts from many customers. They secured the order for one hundred SC6100HN CNG buses from Baoding in January, and Changan exported 433 SC6910 buses to Middle East this month.
In recent years, Changan Bus keep low key to build customer management system to know diversified demands of customers and to provide proper products and services. And They also invest a lot on PDCA, ERP and joint research with Tsinghua University and BIT.
China bus industry is under fierce competition on price, quality and services in recent years. Changan Bus is pursuing their position by quiet efforts and continuous improving.
Views:0Editor：Eric
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