China Bus Export Faces Three Threats
2010-07-12 Source：www.chinabuses.org
www.chinabuses.org: Recent robust export situation has not ease domestic bus builders’ nerves, they are still worrying future bus export. So what is the factors influence China bus export?
Factor One: Overseas Markets Needs
Overseas markets needs are an important factor to bus export. Many countries took economic stimulus measures in the financial crisis, and needs for buses were growing steadily. For example, bus needs in South Africa increased a lot for the World Cup, and many domestic bus builders secured big orders from South Africa.
Factor Two: Exchange Rate
Many leaders in some China bus builders stated that continuing exchange rate fluctuation was out of their control and appreciation of the RMB can finally weaken their competitiveness although they can improve techniques and labor productivity to counter the fluctuation to some extent.
Factor Three: High Technique Barriers
According to sources from Young Man Bus, domestic bus techniques have been improved a lot in recent years and they can fundamentally meet various needs from overseas markets. However, overseas markets have higher and higher requirements on chassis and emission standards. And some countries even use it to practice trade protectionism, especially European markets, and China bus manufacturers need to do a lot to enter European markets.
In addition, after sales service is also viewed a very important factor in international markets. Currently China bus builders are securing bigger and bigger orders in overseas markets, at the same time they sometimes export several buses, and costs of after sales would be rather high. Some bus builders even chose to give up after sales services in these markets, which caused negative influence for China bus builders in overseas markets.
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